Are Enterprise Companies Cheating Local?

When I sat down to chat with Zena Weist of Expion last week, we were going to talk about operationalizing social across the enterprise, transforming enterprise companies into social businesses — especially in franchise and multiple location scenarios and more. Zena is great to talk to about social marketing and social business. She has the unique perspective of having worked on the brand side, agency side and now the vendor side with Expion, a social media management solution.

But as we started to talk, I asked the question, “Are the tools and strategies we’re presenting to enterprise companies helping them cheat local?” I think you’ll find her answer and the discussion pretty interesting. Zena will be talking, along with Expion’s Kevin Magee, at Explore Orange County Oct. 18-19. See more information below the video to get your ticket (and watch the video for a special discount code!)

You won’t want to miss the business insights Zena has to give at Explore Orange County presented by Linked Orange County. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, R/GA business transformation lead Peter Kim, Kred CEO Andrew Grill, Smart Business, Social Business author Michael Brito, allen+gerritsen strategist Tamsen Webster, former Facebook executive Joseph Heinl, Edison Research’s Tom Webster and more. Yes, I’ll also be speaking, as well as hosting along with Linked Orange County’s Bryan Elliott. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.