Social Media Training Archives - Social Media Explorer https://socialmediaexplorer.com/category/social-media-training-2/ Exploring the World of Social Media from the Inside Out Fri, 10 Mar 2023 09:44:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Joel Freeman: Building Strength and Endurance https://socialmediaexplorer.com/social-media-training-2/joel-freeman/ Fri, 10 Mar 2023 09:39:36 +0000 https://socialmediaexplorer.com/?p=41669 Joel Freeman is a world-renowned fitness expert who believes that building strength and endurance involves...

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Joel Freeman is a world-renowned fitness expert who believes that building strength and endurance involves more than just exercise – it’s about finding the right balance between diet, exercise, and rest. With his guidance, you can create an effective home fitness program tailored specifically to your goals.

Joel Freeman’s tips on how to optimize your health with a balanced approach to nutrition, exercise, and recovery!

Nutrition:

Nutrition is a key component of any fitness program and Joel Freeman recommends emphasizing healthy eating habits, rather than extreme diets or fads. It’s important to choose whole unprocessed foods as much as possible, such as fruits, vegetables, lean proteins, whole grains, and healthy fats. Joel also encourages focusing on nutrient-dense foods that are high in vitamins and minerals such as dark leafy greens. Additionally, he stresses the importance of staying hydrated and drinking plenty of water throughout the day to support proper bodily function and encourage fat loss.

To create a healthy eating plan Joel suggests following the three-quarters rule when portioning out meals. This means filling up at least 75% of your plate with fruits and vegetables for fibre and vitamins with the remaining 25% dedicated to lean protein sources like chicken or salmon for essential amino acids. Healthy fats can be added in moderation such as avocado or nuts for extra flavour and satiety.

In addition to creating a balanced meal plan, Joel advises that you should strive to keep your body fuelled by eating smaller meals more frequently throughout the day. Joel believes this will help you maintain energy levels while also providing enough fuel for workouts. He recognizes that everyone has different dietary needs so he recommends listening to your body’s cues before making any drastic changes to your diet or nutrition plan.

Finding what works best for you in terms of nutrition when developing your home fitness program by prioritizing nutritious whole foods, monitoring portions, and eating mindfully can create a sustainable diet that supports both health and fitness goals from the comfort of your own home!

Exercise:

Exercise should be tailored to an individual’s goals, so it’s important to assess your own needs before developing a workout plan. Joel recommends beginning with lighter exercises such as walking or jogging to build overall cardiovascular fitness but also suggests incorporating both aerobic and strength training into your home fitness program to maximize results.

Aerobic exercise helps boost your heart rate while strengthening muscles and endurance; strength training tones and builds muscle mass; HIIT workouts can help burn fat quickly. Joel suggests experimenting with different types of exercises until you find what works best for you.

For those who are new to working out from home, the importance of starting slowly and gradually increasing intensity over time is key. Joel recommends incorporating a variety of workouts into your program for best results including cardio, strength training, and flexibility exercises. For example, Joel suggests that you could do a 10-minute warm-up followed by 15 minutes of cardio and then finish off with 5 minutes of stretching or yoga each day. This type of routine will help you mix up your workouts while also developing endurance and strength.

Exercise has several beneficial effects on the body that can help build strength and endurance. Most notably, aerobic exercise helps to increase the capacity of the heart and lungs to take in more oxygen and deliver it to muscles. This increased oxygen delivery helps fuel muscles during exercise and leads to improved performance.

Exercise has a plethora of benefits that contribute to better physical and mental health. Not only does exercise promote cardiovascular health and proper functioning of muscles, but it also helps build strength and endurance. Strength training is especially important as it increases muscle mass, which can help reduce the risk of injuries from everyday activities or strenuous exercise. Additionally, strength training can help improve posture and balance, as well as increase flexibility. Joel emphasizes the importance of committing to a regular exercise routine. He suggests finding an activity that you enjoy and finding accountability partners to keep you motivated and on track with your goals.

Recovery:

Recovery is just as important as exercise when it comes to building strength and endurance. Joel suggests taking at least one full rest day per week to give your body a chance to recover and repair itself. Also, active recovery activities like stretching or yoga help relax tense muscles, improve flexibility, and reduce the chances of injury.

Resting allows your body to recharge and replenish the energy stored used during exercise. During rest, your muscles can repair themselves and build greater muscle mass over time, leading to increased strength and improved performance. Additionally, rest helps reduce inflammation caused by intense exercise which can lead to an increase in joint mobility and overall better physical health.

Read More Article: Insight on Weightlifting and Resistance Training | Joel Freeman

Not only does resting between workouts help with physical recovery, but it can also help support mental health by reducing stress levels. Joel emphasizes the importance of listening to your body’s cues so that you can adjust your workout routine accordingly if needed to prevent burnout or fatigue. Joel also suggests finding activities outside of the gym that can help promote relaxation such as reading a book or taking a leisurely walk outdoors for some fresh air.

Rest days are essential for any type of home fitness program as they allow your body time away from intense workouts to rebuild both physically and mentally from the stress of physical activity. Joel encourages his followers not only to listen to their bodies but also to make sure they’re scheduling enough recovery days into their fitness routine to reach their goals safely and effectively.

In conclusion, Joel Freeman is a big proponent of creating an individualized fitness program tailored specifically to your needs and goals. Finding a balance between diet, exercise, and rest to optimize both physical and mental health from the comfort of your own home is essential. By following Joel’s tips on nutrition, exercise, and recovery you can make positive strides towards achieving your fitness goals while taking care of yourself along the way.

So what are you waiting for? Get started on your fitness journey today and create the healthy lifestyle you deserve!

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Social Media And Sleep: How Staying Connected Can Affect Your Sleep Habits https://socialmediaexplorer.com/social-media-training-2/social-media-and-sleep-how-staying-connected-can-affect-your-sleep-habits/ Mon, 16 May 2022 17:46:18 +0000 https://socialmediaexplorer.com/?p=40358 It’s no secret that social media has taken over the world. In fact, according to...

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It’s no secret that social media has taken over the world. In fact, according to recent studies, almost 2/3 of the world’s population has at least one social media account. While this may seem like a harmless trend, growing evidence suggests social media can harm our sleep habits. In this blog post, we will explore the link between social media and sleep and provide some tips for how you can improve your sleep quality by using melatonin products like vape pens. Stay connected – but get a good night’s sleep too!

The Effects Of Social Media On Sleep Habits

It’s no secret that social media has taken over the world. In fact, according to recent studies, almost two-thirds of the world’s population has at least one social media account. While this may seem like a harmless trend, growing evidence suggests social media can hurt our sleep habits.

A study conducted by the University of Pittsburgh found that people who use social media are more likely to suffer from insomnia and other sleep disorders. The study found that those who used social media for more than an hour before bed was twice as likely to have trouble sleeping as those who didn’t use it at all. Social media can also lead to anxiety and depression, further disrupting sleep.

How To Limit Your Use Of Social Media To Improve Your Sleep

If you find that social media impacts your sleep, there are a few things you can do to limit your use. First, try to avoid using social media in the hour before bed. This will help you wind down and prepare for sleep. If you must use social media at night, consider using a tool like f.lux, limiting the blue light emitted from your screen. Blue light has been shown to disrupt sleep by tricking our brains into thinking it’s still daytime.

You can also try disconnecting from social media for a day or two each week. This “digital detox” can help reduce anxiety and give you a much-needed break from the constant stream of information.

Tips For Getting A Good Night’s Sleep

In addition to limiting your social media use, you can do a few other things to get a good night’s sleep.

Using melatonin products like vape pens

Using melatonin products like vape pens can help reset your body’s sleep-wake cycle. Melatonin is a hormone that helps regulate sleep, and taking it in supplement form can help you fall asleep and stay asleep.

Create a bedtime routine and stick to it

This will signal to your body that it’s time to wind down for the day. You can also try relaxation techniques before bed, such as reading or taking a bath.

Make sure your bedroom is dark, quiet, and cool

It is ideally around 65 degrees Fahrenheit. This will help your body reach its optimal temperature for sleep.

Sleeping Better With Technology

Some forms of technology can help you sleep better at night. One example is a white noise machine. This can help mask disruptive sounds and create a calming environment conducive to sleep.

Another example of technology that can help you sleep is a smart thermostat. This can help you maintain a comfortable temperature in your bedroom.

The Importance Of Disconnecting From Technology Every Once In A While

In our fast-paced, ever-connected world, it’s more important than ever to take some time for ourselves and disconnect from technology. While technology can be helpful in many ways, it can also be a source of stress and anxiety. By taking some time each day to disconnect from our devices, we can reduce our stress levels and get the rest we need. Scheduling some “technology-free” time each day, even if it’s just for an hour before bed, can make a big difference in our overall wellbeing. By disconnecting from technology, we allow ourselves to recharge and reboot so that we can approach each new day with fresh energy and enthusiasm.

Final Thoughts

In conclusion, social media can harm our sleep habits. By creating a bedtime routine and disconnecting from technology each day, we can help improve our sleep and overall health. Social media affects our sleep by stimulating our minds and causing us to spend less time in the deep, restful stage of sleep. In addition, the blue light emitted by screens can suppress melatonin production, making it more difficult to fall asleep. However, there are things we can do to limit the effects of social media on our sleep. Disconnecting from technology at least an hour before bed and creating a relaxing bedtime routine can help improve our sleep quality. By taking these steps, we can improve our overall health and well-being.

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How to Make Awesome Videos for Social Media https://socialmediaexplorer.com/social-media-training-2/how-to-make-awesome-videos-for-social-media/ Fri, 04 Mar 2022 00:17:34 +0000 https://socialmediaexplorer.com/?p=39988 In 2022, video will be the king of social media content. 82% of consumer internet...

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In 2022, video will be the king of social media content. 82% of consumer internet traffic goes to video. This is 15 times what it was in 2017 – a trend that was impossible to predict. We’re reading less than ever and, instead, users want to watch as much content as possible. This is why TikTok is on the rise as Facebook goes into decline. So if you want to raise your social media game this year, it all comes down to making awesome videos.

Keep it Short

The sheer amount of video content users are watching means that every click has a high opportunity cost. While they’ll want to watch hour-long videos occasionally, this means they’re missing out on 60 one-minute clips. In general, short and sweet videos get more views, earning your company more exposure.

Having a shorter video also allows you to spend more time thinking about the quality of every shot. This means you can choose only the absolute best footage to blow your audience away. On the other hand, the longer a video gets, the more fluff and filler are required. If you’re working on a complicated topic, then opt for a series of short videos rather than one long one.

Don’t Neglect Audio 

Many beginner video producers overlook the importance of sound. It’s easy to think that the visual quality is all that matters. However, audio is what tells the story. It creates the atmosphere, punctuating moments in time. People talking in the background, the whistling of the wind, or even complete silence can all paint a picture even more vividly than actual pictures.

With that in mind, think about your microphone. Most smartphone cameras have enough quality to capture beautiful images. However, the microphone is only made for phone calls. Invest in an external microphone to ensure crisp audio quality that picks up what you need and reduces unnecessary noise.

Meet Professional Production Standards

Online video was expected to be a bit grainy and shaky in the past. These days, though, there’s no excuse. With the average smartphone capable of creating beautiful 4K footage, uploading anything less than production quality is unforgivable. Even the biggest media companies now film using a standard iPhone. Most viewers will switch off if the quality of a video is lacking.

You can easily learn some basic camera skills for free online. However, you’ll achieve better results by outsourcing the camera work to a professional. Find someone local, too. For instance, if you’re making a film about Colorado, then work with a Denver video production company. They’ll make sure your footage is up to the high standards of social media consumers.

This year, the winners of social media marketing will be those that focus on video. This is what consumers want, so it’s important to try and do this as well as possible. This can help your brand gain more followers and, hopefully, lead to higher conversion rates. Follow the three tips above to move towards a better video marketing strategy.

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3 Reasons to Buy Instagram Likes https://socialmediaexplorer.com/social-media-training-2/3-reasons-to-buy-instagram-likes/ Sat, 11 Dec 2021 00:27:31 +0000 https://socialmediaexplorer.com/?p=39597 Instagram is a well-known social media network. Instagram makes it simple to share photos and...

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Instagram is a well-known social media network. Instagram makes it simple to share photos and other types of material. People purchase Instagram followers for a variety of reasons. For businesses, this will increase brand visibility and so open up new markets. It is a simpler approach for celebrities to obtain popularity. Individuals also buy Instagram followers in order to gain fame and participate in social media discussions. You may get more Instagram followers in a variety of methods, including purchasing them online.

The top three reasons why people buy authentic Instagram followers are as follows:

visibility on the internet

Your internet presence is determined by the number of views and shares your material obtains. This improves your ability to persuade others. Popular pages are used by social media marketers in online marketing. This can be a secondary source of income in addition to paid advertising and lead generation. You can access a larger audience through such channels, which may result in additional sales or payment packs from related web firms. Your level of interaction with the online audience is boosted as a result of reposts, comments, and discussion points from followers. This aids in the marketing of your brand and increases your market visibility.

Reputation

People admire celebrities and want to be associated with them. According to ViralRace research, postings or photographs of celebrities receive a lot of comments and likes. Having a large number of followers aids in the development of your reputation. You also gain influence, so that any post on your page receives a large number of views. As long as you have a large number of followers, your posts will receive a lot of comments and likes. This encourages others to visit your page and follow your articles, so increasing your reputation. It is also feasible to generate a large number of chain reactions, resulting in increased engagement. To keep a good reputation on social media, you must provide high-quality content to your fans. This will assist you in fostering loyalty among your followers.

Internet promotion

If you have a large following on Instagram and other social media platforms, your items and content will reach a larger market segment. If you have a large number of Instagram followers, you can link your account to all of your other social media networks. This allows you to disseminate the content and reach a larger market segment. Visitors to your website may also read reviews and feedback from your online followers. This contributes to the reputation of your company. Because there are more leads that can be converted into sales, the conversion rate rises. When you start to buy Instagram auto likes and followers, your search engine rankings rise. More visitors will be routed to your site if you have a higher rating in Google and other search engines. Another useful suggestion is to connect your website to your Instagram and other social media profiles. This is a low-cost, high-impact marketing strategy that can help your company grow.

You are losing business if you do not have a large number of followers. Your Instagram account will gain more exposure as a result of numerous internet resources, strategies, and recommendations. Before you purchase Instagram followers, do some research to find the finest sources.

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Damon Becnel’s 5 Tips for Creating Social Media Policies for Your Company https://socialmediaexplorer.com/social-media-training-2/damon-becnels-5-tips-for-creating-social-media-policies-for-your-company/ Tue, 02 Nov 2021 01:10:23 +0000 https://socialmediaexplorer.com/?p=39349 Social media policies are important for any company that operates in the digital space. A...

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Social media policies are important for any company that operates in the digital space. A huge majority of social media users use these platforms to voice their opinions about companies, products, and services they like or dislike. Your company must have a plan in place so you can effectively monitor what’s being said about you online. In this article, Damon Becnel discusses five tips on creating an effective social media policy for your company!

Who Should be Involved in Developing and Enforcing the Social Media Policy

Monitoring social media for your company is important, but it can be extremely time-consuming. Determine which employees should oversee the task of monitoring and what tools they should use to do so efficiently.

Social media policies are tailored specifically to each individual company’s needs, but there are some common components that most companies include in their plans. The following list includes examples of what you may want to consider when developing or updating your own policy:

  • Employees must not post anything about other employees on any platform without permission from management first
  • All posts should be reviewed by legal before publishing them online
  • Posts need approval from upper management prior to publication (especially if they contain sensitive information)
  • Any content posted adhere to guidelines set out by the company
  • Employees should not disclose any personal information about people they interact with on social media
  • The company should have a plan in place for if an employee’s post goes viral.

Determine How Often you need to Update your Policy and Revise it Accordingly

To keep up with the ever-changing landscape of social media, many companies choose to update their policies or years. Also, because these guidelines are tailored specifically towards each organization, some components may change more frequently than others depending on what direction your business is going in that moment! Setting a schedule will help determine when certain aspects of the process need updating so that everything stays current at all times.You can also take advantage of free resources like this sample template from the National Labor Relations Board that you can personalize with your company’s information.

Create a Plan for how to Respond to Negative Comments on Social Media

No matter how great your social media policy is, it will not be effective if you are unable to actually enforce the rules. Suppose employees are continuously breaking the guidelines in their company’s social media plan. In that case, it may be time to create a different strategy for responding to these comments instead of ignoring them or deleting them without reading them at all!

For example, some companies choose to include constructive criticism on platforms like Twitter and Facebook. The first step would involve following that specific user so they can see any negative feedback directed towards your business. Then, depending on what type of comment was made (constructive vs. mean-spirited), management should determine whether it could benefit from being responded to publicly or privately by either thanking the user for their feedback or addressing the issue privately.

To make sure all employees are on board with your social media guidelines, these policies must be communicated effectively and often. In addition to updating everyone on what has changed in recent updates, you should also highlight any changes made within a certain timeframe (i.e., last month). Hence, people know how frequently they need to check back for policy adjustments!

Set Clear Expectations about what is Appropriate Content for Employees

Another thing that is extremely important to include in your social media policy are specific guidelines about what types of content are acceptable for employees to publish. For example, you may want people’s posts on LinkedIn or Twitter to focus more on professional development than personal matters. Or maybe the company wants all tweets and Facebook updates focused around business-related topics only – no matter how trivial they seem!

Make sure everyone knows their limits when it comes to these policies by including them within this section as well. This way, you will have a better understanding of exactly where the line should be drawn between casual conversation and work-related talk online so that everyone can stay accountable for their actions at all times.

Have an Emergency Plan in Place if Something goes Wrong Online

A plan for when something goes wrong online is essential for any social media policy. Whether your employees accidentally post something that violates the guidelines set out in your plan or someone takes an action that is deemed inappropriate by management, it is important to have a system in place. Hence, everyone knows how they should respond and what steps to take next.

For example, suppose one of your posts goes viral on Facebook due to incorrect information included within the content. In that case, you may want to consider drafting a public apology for this mistake instead of ignoring it completely or deleting the post altogether. While removing anything negative can seem like an easy way out at first glance, responding publicly with an explanation (and hopefully some positivity) will be more effective than pretending as nothing happened! You can avoid these problems entirely by deciding how you would like to respond in different scenarios ahead of time.

These tips should help you create a social media policy that aligns with your company’s culture and values. If you’re still stuck, feel free to reach out for more advice from our team of experts! We would love to chat about how we can make this process smooth for you. You deserve the best in customer service, after all!

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Your Resume Today: 3 In Demand Skills https://socialmediaexplorer.com/digital-marketing/your-resume-today-3-in-demand-skills/ Tue, 12 Oct 2021 11:13:28 +0000 https://socialmediaexplorer.com/?p=39233 Are you trying to get hired? Many young professionals today, especially Millennials and older members...

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Are you trying to get hired? Many young professionals today, especially Millennials and older members of Gen Z, have really struggled to get a foot in the door when it comes to stable employment, despite often being overqualified for the roles they’re applying for – and, simultaneously, roles with extensive responsibilities and requirements have come to be labeled “entry level,” and come with equivalently low pay. Often, professionals need a master’s degree just to get an interview for a basic office job.

There are clearly a number of problems at play in this situation, many of which can’t be solved by individuals, but that’s not much of a comfort if you’re looking for a role you’ll actually want to stick with for more than a year or two.

So, while you’re stuck with current economic conditions, one thing you can do to boost your odds of getting hired is to develop high-value skills, and do so without going back to school and taking on tens of thousands more in student debt.

Soft Skill: Sales

While a lot of traditional, local sales jobs – think, the neighborhood insurance broker or even old-school door-to-door sales – have gone the way of the dodo, sales is still the heart of every business. If you’re not closing sales, you’re not turning a profit.

Look for opportunities to learn more about how to develop leads and close sales and includes those skills on your resume. Even though there are a lot of true entry-level jobs that can help hone this skill, many white-collar managers will weigh this kind of sales training more heavily than someone who learned to close a sale while working at Home Depot.

Identity: Find Your Niche

Older generations may mock the millennial and Gen Z impulse to create a personal brand, but realistically, this is just part of living in the social media age, and you may as well use it to your advantage.

Find a niche where you can build a more extensive skillset, start a blog, and identify yourself with a particular specialization. In the past, professionals built this kind of identity on the basis of the roles they were assigned or projects they handled, but as you can learn more about here, this kind of independent personal branding can actually help you tackle both traditional job interviews and entrepreneurship. Your personal brand is the launchpad for whatever type of life you want to build.

Hard Skills: Tech Expertise

Among the most in-demand hard skills in businesses today are those under the tech heading, and we don’t just mean being better at using GSuite and Slack than older coworkers. No, companies are desperately in need of professionals who know their way around mobile app development, audio and video production, and artificial intelligence. Cybersecurity has also been struggling with a sizable skills gap, and professionals with these competencies can essentially write their own ticket.

Mindset: Flexibility And Freedom

While you may not be able to put these on your resume, if you’re going to thrive, or at least survive, the current job market, you’re going to need to stay flexible and be okay with being your own boss, even when you don’t want to.

This is one of the major pressures of contemporary work: as popular as entrepreneurship is among a subset of young professionals, there are a lot of millennials who don’t want to be their own bosses. They know what happens when your whole life is devoted to the hustle, and they don’t want it.

Accepting work as a contractor, freelancer, or even temporary entrepreneur may be the cost of building your professional brand and a resume that attracts employers. And, until then, stay focused and ignore all of the advice you’ll surely receive that fails to reflect the current job market.

It may be meant helpfully, but the times have changed, and it’s important that your professional development efforts reflect that. Knowing how to create a perfect resume is more important than ever for the online job seeker.

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Get Reels: How Brands Can Use Instagram’s Newest Feature https://socialmediaexplorer.com/social-media-training-2/get-reels-how-brands-can-use-instagrams-newest-feature/ Wed, 17 Feb 2021 17:14:21 +0000 https://socialmediaexplorer.com/?p=38415 Today’s consumer trends favor short-form content that aims to entertain. Technology has shaped every part...

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Today’s consumer trends favor short-form content that aims to entertain. Technology has shaped every part of our lives, leading to an increased demand for instant gratification. After all, about 81% of Americans own smartphones. And digital natives — Millennials and Gen Zers — value relatable, authentic, bite-sized content from brands, especially on social media.

Social media platforms are constantly evolving, and brands that maintain an active online presence can get a firsthand look at and even help shape that evolution. If you’ve been looking for an opportunity to move away from traditional sponsored content and join the TikTok era of viral videos and owned media, then Instagram just gave you the green light.

With its Reels feature, the Facebook-owned app allows users to create 15-second video and audio clips. It’s no secret that the success of TikTok resulted in Instagram launching a brand Reels. But where Instagram comes out on top is through its distribution options: Reels, Stories, and curated images. Because Instagram has already built a strong foundation with the creative community, it beats TikTok, which is still just getting started and acts more like a media distribution channel than a social platform.

Major brands are already using Reels to participate in trending social media challenges, collaborate with influencers, and sell via Reels’ shopping function. If your digital footprint is still relatively small, this represents a great opportunity to grow. By becoming an early adopter, you can significantly expand your reach because Instagram will prioritize videos created on its new feature over other content. With that in mind, here are four strategies for creating engaging short-form content for Instagram Reels:

1. Deliver unique, exclusive content.

If you’re releasing a new product or service, Reels is a great place to give fans a first glimpse. The popular streaming service Netflix is a great example of this. The company’s Reels provide another way for its 25.3 million followers to experience TV show teasers and trailers. Rather than overwhelming viewers with a barrage of videos, Netflix aims for quality — and so should you. Give your followers an engaging and exclusive look at a product, service, or event.

2. Educate your audience.

There’s a reason people flock to sites like YouTube to learn new things. Video is a great medium for sharing knowledge, and Reels is long enough to allow you to impart something useful but also short enough to keep viewers’ attention. If you’re an expert in your field and know something that might help others, don’t keep that wisdom to yourself. Think about what you know and what you’re good at, demonstrate those skills in a short video clip, and then share it. If your audience appreciates your helpful content, it will boost your credibility.

3. Aim to entertain.

If you can consistently make followers laugh at your jokes, wow fans with your stories, or delight viewers via your comedy routine, they’ll keep watching. And don’t worry if you don’t succeed right away. Short-form videos are perfect for trying new ideas and seeing what resonates without spending your entire marketing budget. Once you have a sense of the type of content your audience wants to see, develop a content strategy that can cater to their preferences while remaining flexible enough to allow you to grow as a creator. National Geographic, for example, knows that its audience wants to see the wonders of the world we live in. Most of the brand’s Reels feature breathtaking scenery or playful animals.

4. Feature others.

Social media is all about connecting and sharing online, so get others involved in your Reels activation. Partner with influencers, other brands, or customers as part of your strategy and leverage their networks to amplify your reach. Walmart, for instance, created a Reel that highlighted its influencer partnerships throughout the year. And don’t limit yourself to just one platform. If you want to succeed on Reels, you’ll probably need to have a presence on TikTok as well. Trends, challenges, and viral videos shift from one platform to another, so monitoring TikTok will help you become a better brand leader on Reels.

Social media isn’t a golden ticket. Most brands that succeed online have thoughtful social strategies and disciplined approaches to creating and sharing content. If you want to expand your brand presence on Instagram and maybe even go viral, you’ll need to create content that meets the wants and needs of modern viewers.
David Ciccarelli is the founder and CEO of Voices.com, the largest marketplace for audio and voice-over products and services in the world with over one million business and voice actor registered users. David is responsible for setting the vision, executing the growth strategy, creating a vibrant culture, and managing the company on a day-to-day basis. He is frequently published in outlets such as The Globe and Mail, Forbes, and The Wall Street Journal.

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Is Buying YouTube Views Worth it? https://socialmediaexplorer.com/social-media-training-2/is-buying-youtube-views-worth-it/ Tue, 01 Dec 2020 20:22:00 +0000 https://socialmediaexplorer.com/?p=38135 Buying YouTube views is becoming more and more common nowadays. The reason for this is...

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Buying YouTube views is becoming more and more common nowadays. The reason for this is that it can help the growth of a YouTube channel in several ways. There is the risk of getting scammed if you buy from an unknown site, so it would only be worth it to buy youtube views if bought from a credible source.

Get a Head start

To have a growing YouTube channel, the idea of the channel should be unique. For example, people can watch other Minecraft tutorials on YouTube. So why should they watch yours? They will want to watch if the video has to offer something unique and different. 

This is where the idea to buy views came to be. Buying views helps to grow your channel to a point so that people can notice the quality content and ask for more.

Increase Overall Stats of the Channel

With the increase in the views of your videos, there are three things that you can expect to happen:

Increase in Views

Your video’s ranking will increase because of the increase in view count and watch time. 

The YouTube algorithm will put your videos higher above others that have a topic similar to your video if yours begin to get more popular. YouTube wants content to become popular and get as many views as possible, so they will show videos that are shown to be more popular with audiances. So considering the previous example, your Minecraft tutorial would appear higher in the list when someone’s searches for Minecraft tutorials.

Not to mention that if the content is awesome, then the viewers are more likely to subscribe to your channel. This increases views to more of your videos, which leads to higher rankings. Viewers will share videos with friends and family as well and that can increase your views and rankings dramatically.

Increase in Subscribers

There would also be an increase in the subscribers of the channel. Because the more people watch your videos, the more would be the chances of gaining subs.

Increase in Likes

Just like the increase in subscribers, the gaining of likes is also inevitable when views are bought. That would again add to the better ranking of your video. 

Earning AdSense Revenue

A brand new YouTuber looking to make money on YouTube needs to know that to start earning money from YouTube in order to place ads on your channel, you need to complete the milestone of 4000 watching hours and 1000 subscribers.

So, buying views would help in completing both the milestones because the increase in views and increase in watching hours are directly related.

And even if you already have your monetization turned on, you can earn some extra money with the help of the extra views.

The end result is you will earn more total money from the ad revenue than the money you spent to buy views. This is the main factor in making a decision to invest in the business.

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Main Business Security Threats to Avoid in Social Media https://socialmediaexplorer.com/social-media-training-2/main-business-social-media-threats-to-avoid/ Tue, 01 Dec 2020 20:06:35 +0000 https://socialmediaexplorer.com/?p=38095 There are a plethora of ways to share information detrimental to your security on your...

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There are a plethora of ways to share information detrimental to your security on your social media accounts. But those problems become even more significant when the mistakes take place on your business accounts. Making sure your accounts are protected is essential, otherwise your business can take a big hit. Here are the main security threats to be aware of and how to avoid them.

Social Scams and Phishing Attacks

Social and phishing scams usually aim to make unsuspecting targets click links and enter details. They might provide a false incentive for doing this, so it’s important to be alert and recognize when you’re facing something that’s actually a scam. 

Don’t click unsolicited links that you are unsure of, and certainly don’t enter details after clicking a link, even if it looks pretty legitimate on the surface. That’s how they get your login details, and other info.

Malicious Apps

There are plenty of malicious apps on social media and the internet in general. You’ve almost certainly encountered them in some way, even if you didn’t realize it. Some are more sinister than others however. 

For example, Spyware can actively log your actions and collect your personal information. It can also spam you with ads that you don’t want to see. That’s why you need to take extra care before clicking and sharing sensitive information.

Human Error

It’s all too common for people to accidentally share posts that they intended for their private accounts on the company’s accounts. This is often simply human error, but it can also lead to scams and attacks in some cases too. Human error can take many forms, and setting company policies on when and how often to access the social media account is key to making sure employees don’t make these mistakes.

Malware Attacks and Hackers

Malware hackers can gain access to your website and digital records in an attempt to hold ransom, or simply steal, valuable data and sell it. They can be targeted in very specific ways and your organization will be threatened unless you have protections in place to avoid malware attacks. One way to avoid these problems is to hire the right MSP who can carry out penetration testing so that vulnerabilities can be found and addressed.

In Conclusion

Consider the security measures for your company social media accounts how you can avoid those errors or at least reduce their frequency. The first thing to consider is cybersecurity awareness training for your staff. This will teach them what they need to know in order to act safely and securely. In addition to that, consider establishing social media policies for staff members to follow.

Limiting who has access to your social media account and how much access they have is also key. It’s easier to retain control over your social media channels and how they’re used if you know exactly who’s accessing them and how. It’s also important to make sure your technology is as secure as it can be.

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Online Networking Events To Look Forward https://socialmediaexplorer.com/social-media-training-2/online-networking-events-to-look-forward/ Mon, 23 Nov 2020 16:54:12 +0000 https://socialmediaexplorer.com/?p=38060 There are several benefits associated with online networking. People would like to meet and engage...

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There are several benefits associated with online networking. People would like to meet and engage ideas. Some would like to meet with industry leaders and get to embrace the latest technology. Alex Djerassi is a very good networker. They can easily do so through the networks. It is good for one to learn about the different platforms to interact and learn more. People are looking for ways they can simplify the whole process of learning from each other. A platform such as LinkedIn makes it easy for one to interact with industry alders. It is a platform that has been around for a long and it has helped people grow. Some of the reasons why people have embraced the latest technology when interacting are as follows. The events are held virtually. It becomes easy for people to learn from each other and get to grow. There are several areas where people have been called upon to discuss different issues that affect a given industry. It is easy for them to get tips and tricks. The general organization of the platforms makes it possible for people to learn from each other. Many people can join the discussion from different parts of the world. It is a great way to make the interaction convenient. Some industry leaders attend the events. They can interact with different brands and grow them in the process. Small companies look for ways they can grow their brands. They can easily grow if they can interact with each other. There are several people out there who have been interacting with each other using the internet. It makes it easy for them to share insights about a given brand and even grow it with time. A platform such as LinkedIn is known to play a great role in connecting people. They can interact and get to know the top management team, searching for new talents. Someone can get employed after they take the time to interact on the platform. It has grown over time to attract people from different parts of the world. People who are eager to grow their brands and hire the best talents find it easy to do so after utilizing the platform. It is arranged in such a way it makes it easy for people to realize the best results. The online meetings eliminate the need for people to travel long distances so that they can get to interact with each other. Many people who have turned to virtual meetings have saved a lot of money. Some platforms allow for easy communication. People avoid the stress of traveling long distances after they turn to the platforms. Some people would like to interact with successful leaders so that they can get inspired. It is easy to meet them in virtual meetings than plan real-life meetings. The virtual meetings have played a great role in making people enjoy the best experience in their interactions to grow their brands. Alex Djerassi is a wonderful role model and recommends networking online during the pandemic. 

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Social Media and Cybersecurity: What You Should Know https://socialmediaexplorer.com/social-media-training-2/social-media-and-cybersecurity-what-you-should-know/ Fri, 13 Nov 2020 18:00:27 +0000 https://socialmediaexplorer.com/?p=38025 Are you being manipulated on social media? Read this to find out if your social media use is a cybersecurity threat to your business:

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Social media can be a great tool to make and maintain business and personal connections. However, it can be a major cybersecurity threat for unsuspecting users. It is all too easy for hackers to impersonate someone else and use the site to get information.

For businesses, this can make each and every one of their employees’ social media accounts into a threat. How to make sure that your use isn’t compromising your personal and company security? 

Here is how hackers use social media to manipulate users, the risks it poses to a business, and what you can do to protect yourself and your company:

Why Cybercriminals Love Social Media

Just about everyone in the modern world has a social media account, and many have multiple. There are 2.7 billion users on Facebook and 330 million on Twitter alone. Some social media sites, such as LinkedIn, are designed specifically for professional use. Many companies have Facebook pages to communicate with customers. Twitter is popular for both business and personal use.

These websites span the globe, and have users from all walks of life. People share and exchange huge amounts of information on social media sites without much thought. This makes these platforms very attractive to cybercriminals. On most sites, there is no way to verify that a user is who they claim to be. Many people have a false sense of security when they connect with others.

How Hackers Target Social Media

There are a number of ways that can hackers can use social media against individuals and businesses. It’s important to consider your policies when talking to employees about social media, while also working hard to maintain the security with your own.

Password Hacking

Social media websites do a lot to make sure that their sites are secure, but they can’t stop users from using the same passwords across platforms. If a user uses a password on Facebook and your internal systems, a data breach on Facebook could lead to a data breach in your office.

Targeted Scams

When people post personal information online, it can be used against them by cybercriminals to design targeted attacks. Cybercriminals can easily see the names of your friends and family, and details that you post about yourself. If an employee checks a personal account on a work device, they are at risk of compromising the company network or computer.

It’s common for hackers to create fake duplicate profiles of real people and add some of their same friends and family contacts. Many will accept them without question, not realizing that the profile doesn’t really belong to the person they know. They can then send dangerous links to click on or messages requesting information from their contacts, who don’t realize it’s a scam.

Email Security

A hacker can find information on a social media account which can help them answer security questions. It is easy to look at someone’s family connections and see what their mother’s maiden name is, for example. If someone responds to a social media challenge in which they tag their childhood best friend, include a picture of their first car, or their high school mascot, they may be providing compromising information. 

With answers to common security questions, a hacker can attempt access into email accounts. When they have entrance into an email, they can see any communications sent over email, use the email credentials to access more work accounts, and send emails from your address to clients or coworkers. 

Reputation

Some of the issues that come with social media are not directly tied to hackers or criminals. In fact, users can put themselves in jeopardy if they express extreme opinions on platforms like Twitter while publicly associated with a company. 

This can impact an employer’s reputation, too, which is why it’s important for employees to keep separate business and personal accounts. It’s also a good idea on accounts where users have work information to always clarify that opinions are their own and not representing their company.

How to Prevent a Cybersecurity Threat

Protecting yourself and your business from the threats that come with social media can be a challenge. It’s important for everyone to be careful about what information they post publicly. In addition, changing all social media privacy settings to restrict sharing to only contacts can be a helpful step.

Method Technologies, a managed service provider that specializes in cybersecurity, recommends that businesses take essential steps to improve their security. It’s important to implement password protections and educate employees on how to identify fraudulent emails. Institute policies about work and personal account access on the same accounts. By taking these steps, you’ll be better able to avoid social media threats to your business cybersecurity.

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Dilan Abeya Is a Social Media Master and Financial Star https://socialmediaexplorer.com/online-public-relations/dilan-abeya-is-a-social-media-master-and-financial-star/ Sun, 20 Sep 2020 18:20:39 +0000 https://socialmediaexplorer.com/?p=37726 During the past few years, marketing has changed significantly. While TV commercials and radio spots...

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During the past few years, marketing has changed significantly. While TV commercials and radio spots played a role in the past, and still do to this day, the internet is the place around which marketing is centered. This includes numerous major companies including not only retail outlets but even financial companies as well. JP Morgan has jumped to the forefront of this internet and social media movement with one of their senior sales traders named Dilan Abeya.

Without a doubt, Dilan Abeya is a financial rock star. You don’t get to the point he is at with JP Morgan without being good with money. At the same time, Dilan Abeya is a man of many talents and he has demonstrated his chops with social media as well. For example, Dilan Abeya has more than 53,000 followers on Instagram already, which is the marquee video and picture-sharing platform. He uses his platform to advocate for everything ranging from travel destinations to turmeric shots and everything in between. Many of the items that he can be seen modeling on his Instagram channel can also be seen on the trading floors, showing his prowess when it comes to social media marketing.

Even though Dilan Abeya has spent ten years working for JP Morgan in equity sales trading, he also has experience in other locations as well, including Merrill Lynch. Now, he is an executive director at the bank. While he didn’t rise to this position solely because of his social media abilities, this certainly didn’t hurt.

According to his social media pages, Dilan Abeya also participates in graduate recruitment in addition to his role as a financial professional. Those who are going to be interviewed by him might want to mention his channel! While his social media channels are known for his flashy abs, he is also demonstrating his abilities as an influencer. As a result, he is able to communicate with his followers and sway them in one direction or another. This is good for not only his pages but also the companies that he works for as well, showcasing his versatile range of talents.

These are just a few of the many ways that Dilan Abeya has demonstrated his abilities with social media. As social media continues to grow, those who want to find success in the future need to be able to leverage this platform to promote their products and services. While Dilan Abeya is a financial superstar, he clearly has talents with social media as well. It will be interesting to see what he does next. Similar to everything else in his career, he is sure to be good at it.

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