Marleen Mour (34), was born in Egypt and fled her way to freedom to become a beacon for other men and women in their search for self-love, truthful expression, and living a healthy life on their terms. 

Mour has many achievements in the health and fitness industry, which include being a gold and silver medalist on a national and worldwide level, a member of the International Gold Key Honor Society, and an author of three books devoted to self-love and the expression of deep inner truths and desires. 

As much as her family fought to keep her from boarding her flight, Mour fought with equal fervour and at 19 years old she boarded the gates to freedom and flew to Australia. She left behind a life fraught with repression and rules from her family’s culture in Egypt, a life that she felt did not suit her or her desires; she started again. After many hardships, including battling cancer and experiencing deep loneliness, she has built a legacy to be proud of. 

How did Mour proceed to use her freedom in Australia? 

Mour is the founder of Marleen Mour Coaching, which is a health and fitness brand (owned by her company FittHeroes) that specialises in helping women transform their bodies from the inside out. Being a mother herself and having lost 42kgs, Marleen Mour Coaching is a reflection of Mour’s passion to live a life on her terms and celebrate the freedom that everyone deserves. 

Mour aims to educate others about self-love and self-care and through her Emotional Coaching methods, Mour is determined to create a culture where others can speak about the unspoken and not just follow the rules set out by society, ‘I believe that Self-Love and Self-Care are a foundation for creating true equality, compassion and non-judgement in this world’. 

What did Mour focus on in her books?

Mour is the author of three books, which are testaments to the unspoken and seemingly taboo topics in society, they encourage each man and woman to be brave to express themselves openly. Her book titles explore the world of cheating and infidelity, but also sets the tone for self-love and how to best support ourselves through any situation that compromises our relationships. Below are descriptions of her three books, namely ‘Cheating: How to Do It Right – A Guide For Women’, ‘The Allure of Infidelity: Understanding Why Most of Us Cheat and What We Seek from Our Affairs’, and lastly ‘The Power of Self-Love for Permanent Weight Loss’. 

Cheating: How to Do It Right – A Guide For Women

In Cheating: How to Do It Right – A Guide For Women, Mour provides support for women who feel ‘stuck’ in their relationships, but are not yet ready to leave their partners. It does not aim to condone cheating, but to shine a light on the fact that it is a normal inclination for partners to seek intimacy elsewhere when they feelonely and unseen in their own relationship. 

Mour seeks to address that infidelity has been a ‘widely shunned topic’ and a ‘misunderstood act of desperation’; she provides guidance to take control of one’s life again, to evaluate what is ‘outside the box’ before making any concrete decisions, and to act in one’s own interest without the crippling fear of judgment from others. 

The Allure of Infidelity: Understanding Why Most of Us Cheat and What We Seek from Our Affairs

Mour explores the different sides of infidelity in her next book, The Allure of Infidelity: Understanding Why Most of Us Cheat and What We Seek from Our Affairs. She looks at the different roles that couples seem to play when there is the possibility of infidelity, namely victim and perpetrator. She aims to help others find a way to express their feelings in their relationship with one another and to become aware of the signs before anything happens. 

The Power of Self-Love for Permanent Weight Loss

In The Power of Self-Love for Permanent Weight Loss, Mour shares her proven weight loss methods from her Fitt Heroes Weight Loss programs. In this publication she writes about the psychology of weight loss and aims to provide guidance on how to lose weight and live a better life. She shares her passion about self-love through coaching others to find a balance between their ‘body, emotions, and eating’ and ultimately how to love oneself. 

Summary

When Marleen Mour is not writing or doing public speaking events to help others live and lead better lives, on their own terms, she continues to strive to live her life on her terms. She is currently working on developing her 8 week program for people who have cheated with the intention of helping them better understand their choices, and themselves. She also leads her Marleen Mour Coaching program with customized workout and eating plans.     

The post Marleen Mour and the Journey She Had to Undergo To Start Writing Her Three Books on Self-Love and Infidelity appeared first on Social Media Explorer.

Explore Portland is Thursday and Friday, Nov. 15-16 at the Embassy Suites Washington Square in Tigard, just south of Beaverton and a short ride from downtown Portland. (Ticket form below. Nice hotel deal on the main event page as well – The rate expires tomorrow, though, so get it now!)

Not only will Explore Portland feature The Book of Business Awesome (and Unawesome) author Scott Stratten in what we’re calling the “Awesomeness Keynote,” but Jay Baer will continue his exploration of the concept of being a YOUtility he started at Explore Minneapolis and has now formed into his new book project. Michael Brito will challenge us to tie all our strategic pieces together. Tom Webster will dive into fresh research on social media use behavior. And awesome speakers lik Tim Hayden, Nichole Kelly, Tamsen Webster, Zena Weist, Rob Fuggetta, Joe Heinl and Tim Washer will make repeat Explore appearances.

But that’s not all … we added more awesome!

Explore Portland will feature The Battle of the Bullshit as B.J. Mendelson, author of “Social Media is Bullshit,” and I, co-author of, “No Bullshit Social Media,” will lock horns in a bullshit battle royale for our Friday Fireside Chat. (I’ll expand on the cage match idea next week after I get B.J. to agree and purchase some additional insurance. Heh.) He says social media is a waste of time for businesses. I say his assertion is that of an idiot. But we’re going to go toe-to-toe and debate the merits of social (all in lighthearted fun and intelligent discourse, mind you) for all to see and even participate in. I’m even trying to sneak a contract rider in that forces him to join me in wearing wrestling gear for the interview. Heh.

But wait! There’s more!

Back to the serious side of the content aisle, the incomparable Ian Lurie will join us to discuss finding data that persuades. Chuck Hemann from WCG World will walk our audience through listening with a strategic purpose, DJ Waldow and Hunter Boyle will combine forces to dive into the next level of email marketing for most businesses — marketing automation. Malcolm De Leo from NetBase, who might be one of the smartest people I know, will show us how to bring balance to the force by pulling marketing insight before you push marketing messages.

And if that’s not enough, we’ll have a Power Panel Discussion on the takeaways, tools and tips you need to tie strategy, execution and measurement together as a marketer. Not to mention, we’ll have a Wednesday night kickoff party with Social Media Club Portland (more info to come) and our in-event Sponsor Cocktail Reception on Thursday after the sessions are through.

Here’s the full agenda:

And here’s the ticket registration form:

So … Portland, Eugene, Seattle, Bend, Olympia, Tacoma, Walla Walla, Vancouver, Medford, Boise, Spokane … you’re up. Come Explore with us. This will be awesome!

The post Explore Portland: The Awesomeness Conference? appeared first on Social Media Explorer.

It just so happens that Brito is one of our keynote speakers at the upcoming Explore Orange County Oct. 18-19 in Orange, Calif. He’ll be talking about going beyond social business … the buzzword. So I thought it appropriate to dive into the subject a bit with him and give him the chance to respond to my claim that the term is B.S.

Michael is super smart and will bring the A-game for Explore Orange County. We want  you to be there, too. The two-day event is at Gothic Moon Studios in Orange, Calif., on Thursday and Friday, Oct. 18-19 (Yes … three weeks from now!). Get your tickets by purchasing below or by finding out more about our topics and speakers — R/GA’s Peter Kim, former Facebook executive Joseph Heinl, Expion’s Zena Weist, mobile expert Tim Hayden and more — at GoToExplore.co.

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here (If you use the code ILOVESME in the form below, you’ll get $200 off the ticket price!):

Explore is a conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.

The post Beyond The Buzzword Of Social Business appeared first on Social Media Explorer.

But as we started to talk, I asked the question, “Are the tools and strategies we’re presenting to enterprise companies helping them cheat local?” I think you’ll find her answer and the discussion pretty interesting. Zena will be talking, along with Expion’s Kevin Magee, at Explore Orange County Oct. 18-19. See more information below the video to get your ticket (and watch the video for a special discount code!)

You won’t want to miss the business insights Zena has to give at Explore Orange County presented by Linked Orange County. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, R/GA business transformation lead Peter Kim, Kred CEO Andrew Grill, Smart Business, Social Business author Michael Brito, allen+gerritsen strategist Tamsen Webster, former Facebook executive Joseph Heinl, Edison Research’s Tom Webster and more. Yes, I’ll also be speaking, as well as hosting along with Linked Orange County’s Bryan Elliott. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.

The post Are Enterprise Companies Cheating Local? appeared first on Social Media Explorer.

Tim Washer is a comedy writer. His credits include The Late Show With David Letterman, Saturday Night Live, Conan O’Brien and The Onion Sports Network. His current role, however, is senior manager of social media for Cisco Systems … a B2B technology company focused on enterprise sales of servers, routers and the like. Yet, he’s still using humor in his job.

The combination of B2B social media and executing outside the box led me to ask Washer to speak at Explore Orange County and Explore Portland. You should come — both events are going to rock and partially because Tim is going to wow us with the knowledge. But I thought it appropriate to get some free advice from Tim before hand. So I caught up with him last week to chat about using humor, making the mundane interesting and more.

You won’t want to miss the business insights Washer has to give at Explore Orange County presented by Linked Orange County. He’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, R/GA business transformation lead Peter Kim, Kred CEO Andrew Grill, Smart Business, Social Business author Michael Brito, allen+gerritsen strategist Tamsen Webster, former Facebook executive Joseph Heinl, Edison Research’s Tom Webster and more. Yes, I’ll also be speaking, as well as hosting along with Linked Orange County’s Bryan Elliott. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! (Or you could watch the video which features a little discount code pass along!) Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.

The post Using Humor In Your Marketing … Even In B2B Marketing appeared first on Social Media Explorer.

What’s in it for you? How about Unmarketing himself Scott Stratten? Jay Baer? Edison Research’s Tom Webster? SME Digital’s Nichole Kelly? Smart Business Social Business author Michael Brito? His Edelman Digital colleague and mobile marketing expert Tim Hayden? Tamsen Webster from allen+gerritsen?

Okay … we know what you really want … Thursday night cocktail reception! Breakfast and lunch on Friday? Check! Invitation to Explore’s exclusive online community for networking with all other Explore attendees (even the previous events) and follow up contact with speakers and sponsors? Check!

Seriously, though … Explore Portland on Nov. 15-16 is going to rock. We’ll be at the Embassy Suites Washington Square and we’re bringing an all-star lineup of subject matter experts to you. Two days of awesome learning, content, networking and fun for just $250!

Yes, I’ll be speaking, too … and interviewing a special guest (to be announced) in our popular Fireside Chat series of interviews.

The full agenda will be announced in a few weeks. And yes, we’re also gearing up for Explore Orange County Oct. 18-19, so you may see some crossover announcements here and on the Twitters, etc., but we are super pumped that Explore is coming to Portland.

Register now and get the best deal. We’ll see you in November! The form is below!

The post Explore Portland Tickets Are On Sale! appeared first on Social Media Explorer.

While I thought we’d spar a bit more than we did, my Q&A with him was far too interesting to not share, so we recorded the session, captured here in its entirety, for your enjoyment.

My sincere thanks to Bob for being willing to come to a room full of social media enthusiasts and call bullshit on some of our stuff. It takes balls. And that’s why I love Bob and read everything he writes at Ad Contrarian. He’s raw, he’s honest and most of the time — as much as it pisses me off — he’s right.

Our next Explore — Orange County, Calif. — is Oct. 18-19. My Fireside Chat interview will be with Kred CEO Andrew Grill. I plan on throwing down on influencer identification and marketing, pressing Andrew on how it’s done, why it’s done and whether or not the tools are even useful at all in doing so. You can see that in person, along with R/GA’s Peter Kim, Edelman Digital’s Michael Brito and Tim Hayden, former Facebook executive Joseph Heinl, Expion’s Zena Weist, Edison Research’s Tom Webster and many more, including both me and Nichole Kelly from Social Media Explorer, by registering and coming to Explore Orange County.

(By the way – Use Promotional Code ILOVESME and save $200 on the registration fee!)

So, what did you think about Bob’s points? Is he right? Wrong? Nuts? The comments are yours.

The post Toe-To-Toe With Ad Contrarian Bob Hoffman appeared first on Social Media Explorer.

Today, we’re happy to announce the full agenda featuring an updated Fireside Chat announcement. I’m thrilled that Kred CEO Andrew Grill will join me to talk about influence, measuring it and how it impacts your marketing in our Friday lunchtime discussion. In addition, awesome speakers and experts like Edison Research’s Tom Webster, Cisco’s Tim Washer, Content Marketing Institute’s Robert Rose, public relations innovator Jeremy Pepper, loyalty expert and Zuberance CEO Rob Fuggetta, The Sales Lion Marcus Sheridan, Edelman Digital’s Tim Hayden and community management maven Courtney Seiter of Raven Tools round out our primary speakers. For a full list of topics, see our Orange County topics page at GoToExplore.co!

Explore Orange County will also feature two interesting panel discussions. SME Digital president Nichole Kelly, who will also present a solo talk on measurement and ROI, will moderate a panel called The “Social” Media which will feature a roundtable discussion of how traditional media entities are evolving with the social and digital space. It will include Ann Glenn of Sony Pictures, Corinne Baldassano from the Dr. Laura Radio Program, Jamie Kennedy from The Balancing Act (on Lifetime Television) and a representative from OC Metro.

The other panel discussion will be moderated by yours truly and focus on the world of social technology platforms. Social media management systems, social media monitoring systems, marketing automation, email marketing … what software do you need and how do you decide what to use? I’ll be joined on the panel by Lynn Hemans of Taco Bell, Marcy Massura from Weber Shandwick, Kyle Koch from Sprinklr and Lisa Joy Rosner of NetBase. Of course, several of our sponsors are social technology vendors, too (aside from Sprinklr and NetBase), so there will be lots of perspectives and expertise in the room to help you understand the landscape better.

Here’s the full agenda in PDF form for you to chew on:

Explore Orange County Agenda

And we couldn’t do this without awesome sponsors. As you know Expion and Raven Internet Marketing Tools have been our Captain Sponsors all year. Our Navigator Sponsors for Orange County include Edison Research, NetBase, 44 Doors, Visible Technologies and Sprinklr. Compass Level sponsors are uberVu, Que Publishing and MarketingProfs. These folks make these events possible and awesome! Swing by and thank them for being involved!

Now it’s time to reserve your tickets! Tickets for the two-day event (which includes a Thursday night cocktail party — open bar — and breakfast and lunch Friday) are $450. But if you buy yours by Sept. 18, you get $200 off!!! Buy your tickets now!

Remember to refer a friend. If they put your name in the “Referred by” field upon registration, you’ll be entered to win the new Kindle Fire! Get those tickets and join us for an awesome two days of networking, learning and fun in the O.C.!

The post Full Agenda For Explore Orange County Announced appeared first on Social Media Explorer.

I know some of you haven’t registered yet. I’ve got a pretty good idea you’re going to enjoy the event. And I need you to register by end of day tomorrow so I can order the right about of food (and drinks … including cocktails) for everyone. So, if you’re on the fence or you just have put it off until now, I really need you to register!

And I also need you to tell your friends, colleagues, co-workers, vendor partners, clients and customers. In fact, if they register and use your name in the “Who referred you?” question in the registration process, your name is entered to win a Kindle Fire. We appreciate the pass-along and want to reward you for doing so.

Why come? Here’s some reasons:

• Jay Baer will unveil a brand new presentation called, “Youtility.” His talks are awesome. This will be no different
• Friday afternoon I’ll have an intellectual sparring match with The Ad Contrarian, Bob Hoffman. He’s been mightily critical of social media marketing in the past. We’re going to arm wrestle a bit about it, which is sure to be fun.
• You want measurement, analytics and research? Chuck Hemann, Nichole Kelly, Jeff Rohrs and Tom Webster are speaking.
• You want smarts for your internal and strategic use of social and digital? Jennifer Kane, Tamsen McMahon, Jolina Pettice, Nick Westergaard and others have you covered.
• You want mobile brilliance? Tim Hayden is there.
• You want email marketing ideas? DJ Waldow will deliver.
• You want brand-side expertise, not just consultants or agencies talking? Scott Gulbransen (H&R Block), Kevin Hunt (General Mills), Adam Kmiec (Campbell’s Soup), Greg Gerik (3M), Jamie Kennedy (O2 Media), Bridget Jewell (Mall of America) and more are all there.
• Our awesome sponsors are buying you drinks Thursday evening with our Sponsor Cocktail Reception from 4:30-6.
• You’ll be invited into our private Yammer community for ongoing learning, resources and networking.
• It’s the place to be this week.

So here’s the registration form. Fill it out. Get fired up and come get your learn on Thursday and Friday. We kick things off Thursday afternoon at the DoubleTree by Hilton Park Place. See you there!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post Minneapolis, Here We Come appeared first on Social Media Explorer.

While Erik Deckers and I, in our book, offered the perspective that B2B is mislabeled — you should call it P2P since the transaction is still person-to-person and you can’t actually purchase something from a logo, brand or building — there still exists different challenges and perspectives in the B2B environment that make social media marketing different.

I sat down with Jay Baer recently to talk about B2B social media. Jay’s company, Convince and Convert, handles a number of business-to-business clients and Jay has written about the challenges of them on both his incredible blog and in his book, The Now Revolution, co-authored with our friend Amber Naslund. Jay will be opening things for me at Explore Minneapolis next month. (Tickets still available. See the form below.)

You won’t want to miss the business insights Jay has to give at Explore Minneapolis. He’ll be the opening keynote there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, Kevin Hunt from General Mills and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post Exploring The Challenges of B2B Social Media appeared first on Social Media Explorer.

Tamson is a+g’s vice-president for digital strategy and will bring her considerable knowledge and experience to Explore Minneapolis on Aug. 16-17 at the DoubleTree Park Place. I caught up with her last week to chat about lots more than what she’ll be talking about at Explore, including that seemingly elusive answer of integration:

And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.

You won’t want to miss the business insights Tamsen has to give at Explore Minneapolis. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, H&R Block’s Scott Gulbransen and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

The post Integrating Social, Digital and Traditional Marketing appeared first on Social Media Explorer.

Scott is one of our all-star lineup of speakers at Explore Minneapolis Aug. 16-17 at the DoubleTree Park Place. His talk will take the audience through ideas on how to make a stayed brand (think accounting, health care, banking, etc.) sexy as his recent work for H&R Block has with its Stache Act campaign.

But before Explore Minneapolis, I caught up with Scott to dive a little deeper into how he’s attacked incorporating social media marketing and social business at not only H&R Block but his previous stops at Applebee’s, Sony and Intuit.

And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.

You won’t want to miss the business insights Scott has to give at Explore Minneapolis. He’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post The Challenges of Social Media In The Enterprise appeared first on Social Media Explorer.