Streaming climbs to new heights again in April despite a dip in total TV viewing – Nielsen
Another milestone was reached by streaming in April, when audiences spent over 30% of their...
Social Media Research
Adam Building better connections – Nielsen
Since the pandemic, many social media platforms experienced remarkable growth. People are now more connected...
Influencers help brands build more personal consumer connections – Nielsen
It can be difficult to build trusting relationships in a world that is flooded with...
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors – Nielsen
Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of...
Podcasting Today – Nielsen
It was funny that podcasts saw their audience engage during a pandemic which drove millions...
How Social Media Has Changed Historical Art Discovery
There was a time when the only way to discover new and exciting art was...
Audiences’ share of time streaming hits new high in March – Nielsen
The streaming industry reached a milestone in March when viewers spent 30% of their television...
How audience-based reach metrics in-flight can boost ROI – Nielsen
Pilots need real-time information to tell them how well their aircraft is performing and whether...
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be – Nielsen
Channel fragmentation and rising media choices present customers with an abundance of alternative, however they...
Nielsen Annual Marketing Report: Era of Alignment
Even with the challenges of the past 2 years, many brands are still trying to...
Agility is key for marketers amid the convergence of brand and acquisition – Nielsen
Navigating change isn’t easy, yet change remains front and center for marketers seeking the best...
Women are driving significant gains in podcast engagement – Nielsen
The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were...