What does it involve?

Paying for social meadia features is a concept that has been around for some time. However, it seems to have taken on a while new life of its own recently with a proliferation of ads and websites popping up throughout the Internet and offering social media users this option. Simply put, you visit a website and have a look at the offers they have. For example, you can buy fifty likes for eight dollars or you can buy ten likes and a comment for six dollars. Whichever one you opt for, you are then given the power to decide where they go on your profile once you have paid for them. You can be sure that the features will be added to your profile as instructed in due time by genuine social media users.

What do the different features do?

The features that are available for purchase are the main four ones that help social media users become more popular. These are views, likes, comments and followers. Views are simple enough: anytime someone looks at content on your profile, that counts as a view. Likes are the next step up the ladder and they refer to an action taken by users when they appreciate, for whatever reason, the content they have just seen. If a user wants to go a bit more in-depth regarding what they liked about the post, they can add a comment and let you know exactly what it was. The final feature that is frequently up for sale is followers. Followers are other social media users who take a keen interest in your profile and decide to ‘follow’ it in order to keep track of your latest updates. This makes it easier for them to see your profile and, as a result, they will interact more frequently with your account.

Why are features important for social network profiles?

With so many people competing for air time on social media, it is important to be able to stick out from the crowd. Due to the large amount of competition, one way to do so is by having a larger following. Of course, this is easier said than done. Gaining a larger following comes from having more regular interaction from other social media users. This interaction refers to views, likes and comments. The more of this you get, the more visible your profile becomes across the wider social media landscape. Once this happens, you are bound to get more followers. Interaction is the fuel that drives social media success and this is why people are exploring other ways of getting additional interaction. 

The argument for

There are a lot of people who are already engaging in this approach and it is proving to be quite successful for them. As social media has become something of a battleground between users vying for likes, comments and followers, anything that can be done to get a little bit ahead will be done. It is especially important to get yourself noticed when you are starting out on social. You need to do something to get yourself a spot in the limelight. The boost in interaction that comes from getting new followers for your page may be just the trick. This can be easily achieved by paying for features that comes from active social media accounts. The word active cannot be stressed enough in that sentence as paying for bot accounts will not help your account grow. Make sure you are paying for real social media features and hold the people selling them to you to their word.

The argument against
There are plenty of people, however, who vehemently oppose the mere idea of paying for social media features. Some of these focus on the logical aspects of the argument, pointing out that all the features which can be purchased are ones which occur organically. After all, there are literally billions of people on social media. These people promote the idea that hard work and quality content will be enough for you to get the amount of interaction that you truly deserve. At the more extreme end of the critics are those people who feel that paying for features is quite simply cheating. They have worked hard to make a name for themselves on social media and made it to the top by doing so. For them, it is not fair to see other people have the same level of success when all they have done is pay for it. They believe that buying these features in order to become popular is just dishonest.

The post Why Buying Social Media Features Can Help appeared first on Social Media Explorer.

With countless web hosts out there, the selection process can be really daunting and time-consuming. If you are planning to build a site and looking to hire a web host provider, then you have come to the right place. Here are some of the important things you need to take into account when looking for a web hosting service.

#1. Good Reviews

Think of web hosting as any product or service you want to buy. Obviously, you want to learn first all the good and bad stuff about it. And what is a better way to do this than reading reviews, right? For instance, you are interested in acquiring Namecheap’s service. What you want to do is read Namecheap Reviews, so you will learn what its clients are saying about its hosting services.

Sure, researching and reading reviews can take so much of your time. However, it can be essential in your overall selection process. After all, you want to make sure that you get your money’s worth. Do not worry – it will be worthwhile!

#2. Reliable Support

Whether you are a rookie or veteran in the world of working with a web development company, you will always find the need for a support team important. Imagine facing a technical issue and no help can be found. What do you think will happen to your website? If your site is down and you do not know what to do, the very first thing you need to ensure is access to a support team. Otherwise, you will be losing potential customers.

There is no certain formula that makes a support team great, but a web host provider should ensure it is reliable. In other words, you can communicate with the support team through various channels, such as email, phone, and live chat. What is more, the team must be knowledgeable enough in the field that they can resolve your issue in a matter of minutes.

#3. Backup

If you are going to put up a website, expect different issues to occur. At the end of the day, there is no perfect web hosting provider out there. But what you can do is hire a provider that offers a great backup plan. What if you accidentally delete your website or a plugin? Obviously, you want to find a way to bring it back. This is where a backup feature can help you big time.

Although the process can vary to some degree, the most important thing is that you can get back whatever is deleted. Some hosting providers offer an automatic backup feature, while others require you to undergo a complex process. Either way, you must ask the provider what its disaster recovery plan is. If a provider is not backing things up, then you might want to find a much better one.

#4. Uptime Guarantee

A customer seeing a blank screen on your website is not something you want them to experience. As soon as he enters the URL of your site, he must be able to land directly to your page. This is where uptime plays a crucial role, especially since it will be responsible for your site’s existence on the World Wide Web. Look for a hosting provider that has a strong reputation when it comes to uptime guarantee.

If your host is experiencing server outages every now and then, it is almost impossible for your customers to access your site. A general rule of thumb is to acquire an uptime guarantee of at least 99 percent. Yes, that is right – it may look unrealistic but that is actually the truth.

#5. Exit Strategy

You might think about why you would leave a great provider if it is capable of providing the services you need. In reality, you can never tell. What you can do is anticipate. Sure, your web host is able to provide you the right hosting solutions – and that is great. But ask yourself this: “What can I do if things get worse?” This is where an exit strategy becomes a crucial element.

For instance, you want your hosting to make it easier for you to transfer your domain name if you decide to leave. And if you plan to discontinue its service, you do not want the company to be charging you with disconnection fees. You will certainly appreciate how an exit strategy can help you big time. It is better to have an exit plan than having nothing in the end.

The post 5 Important Things To Look For From A Web Hosting Company appeared first on Social Media Explorer.

Today, e-commerce holds a bigger portion of retail sales in the United States with consumers spending more than $194 billion. It not surprising that more e-commerce businesses are joining the bandwagon for a piece of the pie.

With tons of easy to use ecom softwares to choose from, you can add an e-commerce store to your business website or start a new online business. Here is our top 5 software systems e-commerce stores use.

1.    Dropified

If you want an automated store that is easy to run, then Dropified Dropshipping Software should be your chosen software. Dropified automates your order fulfillment by automatically sending your supplier purchase information as soon as your customer hits check-out.

To add products to your Dropified store, all you have to do is click ‘add,’ and the software does the rest for you. Dropified has tools that make it easy for you to create e-commerce product feeds in Facebook. If you have more than one store, Dropified allows you to connect them and manage them under one roof.  

2.    Shopify

Shopify is not a new name in the e-commerce sphere. It is a subscription software that has an easy to use admin panel from where you can add products, process orders, and store data. You get a 14-day free trial when you sign up, but you must pay $29 a month to continue using the software.

Shopify has an intuitive interface which makes product creation easy. Shopify has dozen of free mobile-optimized elegant themes and a dozen more for a few bucks. You don’t need any coding experience to customize your store.

3.    Volusion

This is a cloud-based software that uses drag-and-drop site builder with page editing which makes customization a piece of cake. Volusion has product management tools such as native fulfillment options, subscription options, loyalty programs, and text product descriptions.

The only downside of using Volution is they have a bandwidth limit. If you run out, you have to purchase more traffic.

4.    3dcart

3dcart is an easy to use software that gives you full control over the software by using its secure administrative interface. You have the option of using the available free templates or customizing your store from scratch to give it the look and feel you want.

3dcart has partnerships with more than 200 leading service providers such as tax calculators, shipping carriers and payment solutions.

5.    WooCommerce

If you are familiar with WordPress, then this software will be easy for you to use. WooCommerce is designed using WordPress best practices and has a pool of reliable knowledge available on user communities that includes business owners and software experts. WooCommerce is free, and it offers the most robust user-friendly interface.

WooCommerce gives you full control over the checkout process, has pre-installed gateways, and has geolocation support.

Choosing a software is the first step running a successful dropshipping business. You should select a software based on overall value and functionality. For smooth running, go with a software that has a user-friendly interface, powerful tools and feature, and one that automates your store, so you have more time to scale your business.  

The post 5 Software Systems any E-Commerce Store Must Use appeared first on Social Media Explorer.

Let Consumers Find You

One of the best ways to create an online marketing strategy –– particularly with an emphasis on social media –– is to create a content network. Traditionally, marketers have viewed social media as an initial “touchpoint” between businesses and consumers. And while that can certainly be the case, professionals can also direct leads to their social-media profiles from their own web pages. By creating a diverse, rich, and compelling array of content and posting pieces to social-media outlets like LinkedIn, for instance, companies can create their own “niches” and attract interested leads from a variety of sources.  

Conduct Competitor Analyses

New business owners may be reticent to admit it, but their competitors can make sound marketing decisions. In fact, you can almost guarantee that your most successful rivals already execute dynamic social-media tactics and understand how and where they should engage with consumers. Fortunately, there’s nothing stopping you from analyzing how your competitors approach social media. By examining their rivals’ efforts, business owners can determine which niches are the most saturated and which are largely ignored. From there, a company can decide to attempt to outshine their competition or explore untapped opportunities — either of which could lead to the discovery of a new niche platform or demographic.

Explore the Web

No single social-media platform enjoys a monopoly. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit, (etc.) all offer users different experiences, and, as such, attract different kinds of users. Businesses that want to carve out their own niche need to be willing to explore the far reaches of the internet to uncover social-media sites that cater to their target demographic, field, or industry.

The Bottom Line

Regardless of whether you’re trying to promote an RMS POS system or a new line of microwave ovens, there are ways to ensure qualified leads find your business online. At the end of the day, it’s more beneficial for marketers to prioritize generating sales than garnering followers. Gaining popularity on social media isn’t a bad thing, of course, but tangible sales matter more than likes, shares, or follows. Keep that in mind at all times, and you’ll be sure to form a social-media plan that works for your company!

The post How to Find Lucrative Niches on Social Media appeared first on Social Media Explorer.

In addition to that, here are some tips for your social media management in 2019:

Quality is key

It’s one thing to have a consistent flow of announcements and content and another to deliver quality to your fans and prospects. As a businessperson who is keen on growing your business is 2019, you should focus on driving content that is good enough for people to want to retweet, re-share or pass on to their friends and colleagues. If you think about it, what are the chances that you will interact with a poorly written post that’s shared on social media? Additionally, try creating content that will last, not disappear after trending for a week.

And quantity

It’s true that quality is vital, but quantity is also critical. The reality is there is so much content out there, and others will quickly override yours. This is particularly true for Twitter. A recent observation by Wordstream revealed that engagement rate went up by 46% each week after posting 30+ tweets than the previous week and that the 30 extra tweets helped them direct 30% more leads to their site with 60% more link clicks than the week prior. The trick is to be consistent with your posts. Try re-posting your new content a number of times – but be careful not to be spammy.

Plan budget as per the performance of the platform

In the business world, time is of the essence; you should plan it well if you are to succeed on social media. Strategize well when it comes to money and time. A good idea would be to allocate your resources based on what each platform gives you. If Facebook gives you the highest ROI, invest more on Facebook, and if it’s LinkedIn, do the same.

Let your posting schedule be data-driven

There is no one-size-fits-all strategy when it comes to posting your content on social media because audiences vary. If you are ignoring posting, or are sticking to the recommended time slots, it’s likely that you’re missing out. Instead, you might want to use data to determine how and when you post. Try experimenting with different time zones to identify which one works for you.

Stick to the basics

Be strategic with your hashtags, and don’t forget to @mention those that matter on each post. Not committing to these basics can leave a gap in your steady stream or engagement of traffic. And if you come up with a branded hashtag, go for something that is easy to spell or say – and something that catches the eye or easy to memorize.

Interact and network

The goal of social media marketing is to reach out to prospects and grow your network. Posting good content alone won’t cut it. So, go out of your comfort zone and initiate conversations. Talk to prospects and network with your peers. The number of opportunities out there’ll surprise you. Most importantly, you may also find other ways to boost your brand name.  

The post Social Media Management Tips for 2019 appeared first on Social Media Explorer.

Research Trending Keywords and Phrases in Your Niche

As the holidays begin to approach, research trending keywords and phrases that are most relevant to your niche. If you want to promote a new or trending product, use tools such as Google Trends to discover which keywords and phrases are being utilized most on search engines such as Google, DuckDuckGo, Bing, and Yahoo!. Keep track of trending keywords and make necessary changes to product updates, descriptions, and new campaigns you plan to launch using 3rd party ad servers and social media platforms.

Consider Popular Shopping Days

While preparing for the upcoming holiday season, begin researching the most popular shopping days to better prepare for sales and promotions with your e-commerce site. Knowing which dates are the most popular for online shopping is essential when you plan to launch ad campaigns and promotions for discounts, freebies, and promotions. Use a virtual calendar to keep track of the top shopping days to plan your campaigns and marketing strategies accordingly.

Update Broken Links

Use a broken link checker to ensure your website is accessible without any issue. Test all areas of your website using multiple browsers and various smartphone browsers to verify your shopping cart area and product pages load properly. Create a 404 page that redirects shoppers to your homepage or the previous page they were browsing. Implement a newsletter call to action within your 404 page to increase engagement while building your email list for the holiday season.

Use a Landing Page Builder

Show some love for your landing pages – for example, build holiday-themed pages that are relevant to your website and resonate best with your intended audience. Designated landing pages that revolve around the holidays help push sales while incentivizing users to make a purchase. Provide discount codes that are only valid for a limited amount of time for users with each individual landing page you create to boost the revenue you are able to generate.

Consistency is Key With Social Media

Create a holiday posting calendar and schedule for the upcoming holidays on your social media pages. Consistency is key with social media, and especially during the holiday shopping season. Plan posts and updates ahead of time with graphics, messaging, and headers in place. Test posts as the holiday season approaches with AB testing and with Facebook sponsored posts to discover which type of messaging your audience responds to best. Answer inquiries and respond to comments to increase the amount of engagement each of your updates receives whenever you are sharing new content or promoting products and services using any social media platform of your choice.

Use Visuals and Video Media to Your Advantage

Use graphic imagery including professional photography, graphics, infographics, and even video media to your advantage during the holidays. Users respond best to quick graphics that include relevant information or intriguing punchlines. Visual media is imperative when you want to maximize your appeal with your target audience. Captivate users with holiday-themed animations and short videos to maintain their attention while intriguing them to learn more about your business and the products or services you have to offer. Include exclusive discount or promotional codes to encourage users to visit your official website and browse your current products.

Launch Holiday Promotions and Special Newsletters

Launch holiday promotions within your current newsletters and share holiday exclusive newsletters signups on social media and on individual landing pages you have on your e-commerce site. Entice users to sign up for your newsletter by offering discount codes or free promotional items as rewards.

Optimizing your e-commerce site just in time for the holidays is a great way to increase search engine traffic while keeping your loyal shoppers and visitors coming back for more. With the right tweaks and updates, ensure you maximize your online reach while gaining as much traction for your brand online as possible.

The post Get Your E-Commerce Site in Top Shape for Holiday Season appeared first on Social Media Explorer.

Enlight

What Enlight does is it allows you to create beautiful graphic art and design. If you want to generate sales, you really have to get past the regular approach and use something a bit different. Enlight enables you to do that and it will work quite nicely too. It allows you to create text from visuals. It also brings in front a way to superimpose images. The idea is to always strive and push the boundaries, and it will work amazingly well in the end if you do it right!

CRM software also helps you successfully streamline projects, which helps you grow. This is why businesses are spending over 12 billion dollars each year on this software and similar sales tools. According to the latest stats gathered by Trackvia, CRM software can increase your revenue by 41%, improve your customer retention by 27%, and drive down your marketing and sales costs by 23%.

Four Sixty

With Four Sixty you get to create your Instagram shop basically. The content can be turned into galleries for your online store and you can easily see analytics and insights too. It’s never easy to generate sales with a single image. But if you are creative, this can actually work a lot better than you might imagine. Consistency and focus are key components here, so as long as you have them you will be more than ok. Do try to use the highest quality content if you want to generate sales though.

Instagrowing

With Instagrowing you can easily buy instant Instagram followers. If you struggle to acquire more leads and customers, then Instagrowing helps you get past that. The more followers you have, the more appealing you will be to potential customers. And that’s the most important aspect to focus on at this time. Buy Instagram followers from Instagrowing and you will have no problem showcasing your benefits and quality at all times.

10 Web Instagram Feed – Instagram Gallery

Use this great plugin for WordPress to showcase your Instagram gallery on your site. You can add unlimited feeds, you can even have your own widget if you want and so on. All the little details matter a lot, and that’s maybe the most important aspect that you have to consider with situations like this. Sometimes it will be simple, other times not so much. But if you take a lot of extra care and put lots of attention into the entire process, it will actually be well worth the effort.

All these Instagram tools have the potential to help you grow your business in the long run. Even if it might take a while to achieve great results, it’s safe to say that the outcome can indeed be very good. Just try to take your time, study every tool and see how it can help you. Believe it or not, this has the potential to take your Instagram page to the next level. You just have to be willing to check these out!

The post Tools to drive sales on Instagram appeared first on Social Media Explorer.

This article offers tips to make your articles interesting for your target readers. Read on.

1. Find Out About Your Target Audience

You can only interest your readers if you know them well.  Audience research is a crucial step which unfortunately many article writers ignore. If you want people to read your article, you must dig deep and find out their likes and dislikes.  

Your content should have a connection with your reader and for this reason, you need to take time to understand them. To write an interesting article, don’t rush but instead, take time to research and understand your target readers.

1. Find an Interesting Topic

If the subject doesn’t interest you, it is highly likely you will not give it your best. This, in turn, means your target audience will not find your article interesting.  The best writers look for topics they have some interest in and then work hard to interest the reader.

Look for an area where your passion lies and write on such a topic. You will not only find it easy to find the content for your article but your passion will also show in the final product.  It is easy to write a lively and engaging article if your heart is in it and you will naturally infuse an infectious enthusiasm into the piece.

1. Focus on the Reader

They say the customer is king and hence in content marketing, your focus should be on the target reader. Using the second person point of view “you,” is a smart way of turning the attention on the reader. It is a simple technique to speak directly to your reader and they will find a connection with your work. Readers will feel part of the article and they will connect with the subject more easily.

1. Include Fascinating Details

72% of marketers say content marketing increases engagementand this makes content writer jobs a crucial part of the marketing strategy. There’s a lot of information available to the modern day consumer and if you want to interest such an individual, you have to go to extra lengths.

As an article writer, you have to dig and provide fascinating details that your reader might not have seen yet. Include fascinating data, quotations, facts, surveys or any information that would naturally interest you as a reader. Such information must be relevant to your readers.

1. Write in Active Voice

Use action words in your article if you want to keep readers glued to your articles. There’s a better connection between a reader and content if it is in the active voice.  Writing in passive makes your article plain and bland and readers will most likely turn off before they finish reading.

Image 1: An article writer hard at work Other writing techniques include asking rhetorical questions, avoiding repetition and cliché statements, writing short sentences and paragraphs, writing in a conversational style, rigorous editing and proofreading and using sample papers from sources such as WriteZillas.

The post How to Write Interesting Articles for People appeared first on Social Media Explorer.

Increasing performance resolution in office

If you want to work with the accurate performance and useful productivity in your work and also into your office you need to avail the well balanced equipment like, PC, computer, laptop, headsets and Headphone. If you want to enjoy your working with the comfort and pleased atmosphere so then you must get a headset which is conformable to you, so I have found a Plantronics wireless phone is best for me to increase my performance for next year.

Consistency building

Working in an office you must maintain your office equipment accurately and you must keep them always in working condition accurately. One of the best ways to increase brand awareness and then enhance the marketing is by uploading the consistent quality content across all of the appropriate social media accounts.

Tracking the progress of productivity

In the next year you should make resolutions to increase your working performance ability of increasing your efficiency of work and progress even. Social media and other things can decrease your performance and working capacity you must avoid them. So as those social sites are not going away and fact is that platforms like the twitter and facebook and similar sites develop with it. Watching news network on the TV and will get they are getting their news from the youtube.

Increasing your demand

With the performance, working capacity and speed of completing task you can easily increase your demand. Different social sites are not going away but you have to manage them slightly and on an appropriate time. Too much use and being addicted of them is not good at all and you should use them in well appropriate time. It is the way that how do you attract more and a member in the office and also by greeting them with the polite gestures and smiling sings.

It is obvious and common thing that if you can increase your demand that may be due to your appearance, your postures, and your gestures or due to your work you will be in. on the other hand if you want to increase productivity of performance so then an Engenius phone will be more than helpful to you.

Learn from your mistakes

Did you do anything bone headed so then like post something on the internet mediums and lot of the attractive tips for love and support. Learning from the success and learn from your mistakes will be better to you and you will obtain various benefits with this thing. People may argue that services are performances are not good but you should bow to them and support them with kindness. Hacking and phishing scams are already a problem for us and we should not exasperate the problem with the easy to guess passwords.

The post 5 easy social media resolutions for 2019 appeared first on Social Media Explorer.

Royalty Free Photo

SEO is very rewarding, but you have to do it correctly to reap the benefits of optimizing your site for search engines. More importantly, it is a continuous effort rather than a one-time thing. The best way to tackle SEO is by having a team of experts – an SEO company – helping you every step of the way. The process starts with choosing the right SEO company to work with.

Define Your Goals

Before you can review offers from different SEO companies, you must first set clear objectives for the SEO campaign. The objectives don’t just need to be clear and concise; they also need to be realistic. Asking the SEO agency to place your site at the top of search results all the time isn’t the kind of objective you want to set, since it is simply unrealistic.

If you are not sure about the kind of objectives you should aim for, you can also consult the SEO companies you approach and gain a lot of insight on the overall SEO landscape today. Be sure to take the time to learn about your competitors and what they are doing with their own SEO campaigns too. These details will help you understand how to approach SEO better.

Understand the Details

The best SEO companies are easy to spot because they offer their services in a certain way. Just like setting a top spot as your objective is a bad move, working with an SEO company that promises to do that at a low price is just as bad for your site.

Reliable firms like ESBO SEO focus more on offering their clients reliable services. They offer true transparency throughout the campaign. In the case of Avila Web Firm, the company also promises exclusivity; they will not work with your competitor as long as they have you as a client.

These are small details, but they are details that matter. They set the good SEO companies from the rest.

Trust Your Feeling

Working with an SEO company is like acquiring a new partner to help develop your site. You will be spending a lot of time working with the SEO experts and fine-tuning your site for maximum SEO performance. Feeling comfortable with each other is incredibly important for the success of the campaign.

Before making up your mind, schedule a meeting and talk to the experts that will be in charge of the campaign directly. Only hire the company when you are certain that you can work with the company seamlessly.

Once you make that decision, you know you have a team of SEO experts on your side. You can start working on achieving the objectives you set earlier right away. While SEO may seem difficult at first, capable SEO experts will make the entire process easier and more manageable.

The post How to Choose an SEO Company for Your Website appeared first on Social Media Explorer.

We are living in an era of personalization, and brands are consciously aware of that. Take a look at some great personalized email examples below and see how these techniques can be applied to your own email marketing campaigns. The cheapest way to get a good corporate identity is to head on over to Logaster, where you can create it by yourself only for $29.99. Here’s a great guide to getting started.

1. Buffer

This social media scheduling app never ceases to amaze its users. The welcome email from Buffer is the first step to establishing a connection with its users, and Buffer does give a great first impression.

The message is simple. It is a plain thank you message with a link in case you need any help. The first person tone of the email eliminates all negativity, leading you to believe that you have arrived at the right place for your social media scheduling needs. The email from Joel and his team instantly give you a feeling that you are being taken care of, that you are important. It is vital to make your users feel that you care, and Buffer hits the bull’s-eye with its first message.

2. Contentmart

An online marketplace for freelance content writers and clients, Contentmart sends out regular newsletters to its target audience.

Often we sign up for newsletters but seldom check the originating website on a regular basis. It is not because we have lost interest but simply because it is human nature to forget. Since “out of sight, out of mind” is a common phenomenon, reminders like these on a weekly basis keep us on track. The neat design and enriched content is a great way to re-establish the connection with users every week, and the preview of the blog kind of seals the deal!

3. Airbnb

Budget-friendly homestays anywhere in the world are now possible, thanks to Airbnb. As unique as its business concept are Airbnb’s email campaigns. The welcome email from Airbnb will just steal your heart. The neat and organized step-by-step guide on how Airbnb can benefit you is an instant hit.

Airbnb makes it a point to send out the best deals for you across the globe. Adhering to all the UI/UX rules, Airbnb emails are a treat in that unique pink and white color combination.

4. Uber

Uber rivals other brands with its clean and simple emails. The properly balanced white space, black font color and customized address to the recipient are stellar examples of how businesses can stand out in their email correspondence.

If you thought the Welcome email was a winner, wait till you start using Uber and get trip details emailed to you. The specifications are right on the spot- the map, your location details, the travel details, vehicle details and fare breakdown; Uber has it all in place.

Uber ensures that every email you receive from them is customized and highly personalized. It will, without fail, give you the feeling of being treated as an individual, rather than simply one of its millions of users.

5. Flipkart

The poster boy of Indian E-commerce, Flipkart is always on toes to let its users know what’s happening in its online store. Recently, Flipkart ran a campaign to announce the opening of the “499 store” where selected goods would be available at INR 499.

Flipkart sent out an email announcing the commencement of this store and also an overview of all the items you will find. The email contained everything you might need to know. Starting with an overview of items, to the convincing tagline “Deals you do not want to miss” to reminding about their mobile app and gift vouchers to unsubscribe button, the email had all the required CTA buttons in place.

6. Viator

Viator, an international travel planning portal, keeps a tab on what you are searching. Based on your choice and location, Viator makes it a point to send out deals that will be of specific interest to you. Along with deals, Viator sends out surveys time to time. Your opinion and browsing satisfaction matters, and Viator knows just how to convey that in its personalized emails to customers.

7. Twitter

Emails from Twitter are always specifically addressed to its users. Things that require your attention are strategically highlighted to make the reading easy. Emails are short and to-the-point. The CTA button is like the icing on the cake.

The most stunning part of these emails is the initial question—and the accompanying CTA. In case you do not click on the first button, Twitter reiterates the benefits at the end.

8. Toggl

Time tracking tool Toggl sends out emails containing all of its updates that you might have missed. Addressing the email to you and immediately telling you what it’s about makes a great first impression. There are two actions included in this email: You either check out the new button immediately or read more to get convinced.

Also, sending out emails from real people working on the team is another way of making emails personalized. You just know instinctively that this person is real. The genuine factor takes it all!

9. Paypal

Overseas shopping is not something we do every day, but this email from Paypal makes it look like a matter-of-fact thing. The exclusive deals and promise to refund your purchase if unsatisfied builds trust in every individual user. And that’s what personalized emails are supposed to do, right!

The post 8 Excellent Examples of Building Brand Loyalty Through Personalized Email appeared first on Social Media Explorer.