8 Common Social Media Mistakes New Businesses Make
Social media has become critical to any new business’s marketing strategy. With millions of users...
analytics
Full Editorial The Social Media Fog is Rolling In
Well, we are definitely in the midst of the rise of social media… It is...
Malcolm De Leo The Most Bogus Metric
I love Twitter. I really do. Even when I have a beef with it, I...
Ike Pigott In Praise of Vanity Metrics
In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he...
Doug Kessler Murder, Execution and Other Strategic Plans for Ambitious CMO’s
Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely...
Barry Feldman Making Fan Engagement Your Marketing Mantra for 2013
It doesn’t seem that long ago that I spent an afternoon figuring out how to...
Jim Berkowitz Zen and the Art of Website Conversion
At every stage of the sales funnel, it's important to keep clutter to a minimum. Doing otherwise sabotages your carefully…
Kat French The Ball Or The Outfielder?
In honor of opening day tomorrow, Jason Falls offers a baseball analogy for your marketing metrics.
Jason Falls How To Measure Content Interest Using Google Analytics and AddThis
A while back I showed you how to visualize user interest in your content. It...
Jeff Larche How Many People Actually Consume Your Content?
How do you measure the number of people your digital marketing efforts reach? More specifically...
When is 31 flavors more than 11.5 million?
A while back I read a great post by web analytics master Avinash Kaushik. He...
Heather Rast Feedburner Gets Face Lift. Sign Of Things To Come?
I logged into Feedburner late today to check on some analytics and saw a “Try...