Social media giants Twitter, Facebook, and
Instagram have dominated the marketplace for several years now. However,
multiple platforms have emerged over the last year that shows major promise.
Analysts project that many of these apps will eventually pose a threat to the
established hierarchy. Companies and investors are also excited about these
future platforms, as they have the opportunity to potentially receive huge
rewards for aligning with these platforms at an early stage. With that being
said, here is a look at some of the emerging social media platforms.
Lasso
Created by Facebook, Lasso lets users create short videos that they
can share through their Facebook Stories. Users can add filters and effects to
their videos for more creativity. The majority of users enjoy creating skits,
singing, and dancing videos.
Lasso offers users multiple shooting speeds
for their videos, as well as the ability to take slow-motion shots.
Lasso developers say that they will add a
feature that allows users to share their videos on Instagram in the near
future.
AllSocial
AllSocial is a social media platform that puts the user first. With a mission of connecting worlds, AllSocial creates an open, safe and secure community that fulfills the Internet’s original promise of connecting people.
With AllSocial, 100% of
their content is delivered to all followers 100% of the time. AllSocial has
purposefully retained this chronological method for their newsfeed, allowing
users to see every single post from those they follow and allowing their own
important messages to actually be seen by every follower.
In October, the new platform surpassed the 1
million users mark. AllSocial is available via desktop or app from the Google
Play or Apple store.
Tik Tok
Previously known as Musical.ly, Tik Tok is
a social network based on creating, sharing, and searching for user-created
music videos. Tik Tok creates challenges that encourage users to make content
based on a specific theme.
The platform has a Duet feature that allows
users to integrate their videos with someone else’s. Users have the ability to
live-stream themselves and interact with others through online chat. Users also
have the ability to purchase the currency that they can use to buy icons for
their favorite live streamers.
Tik Tok is considered a great place for
companies to promote their services and work with influencers.
Steemit
Based out of New York City, Steemit is a
blockchain-based blogging and social media platform that allows users to
earn money for creating appealing content. Users are compensated through the
cryptocurrency STEEM. As users start to create appealing content, they’ll get
paid. Users can also earn money by supporting content that their peers made on
the platform. Users can take their digital STEEM tokens and exchange them for
cash. Steemit users rely on up-votes to earn more money and also receive great
visibility. Users have the option to post about multiple topics, including
photography, sports, and music. Steemit allows bloggers to share their content
and gain an audience.
Caffeine
Caffeine is a social broadcasting platform
that allows users to create live broadcasts for their followers to view while
also interacting with them in real-time. Caffeine primarily focuses on gaming,
entertainment, and cooking. The platform has a socially driven recommendation
system that makes it easy for people to find the content that they want to
view. Users also have the ability to monetize their content.
Many companies are using Caffeine to hold live
Q&A sessions with their customers, while also giving them an inside look at
the company.
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