So how can you get more user generated content for your business? We’ve looked at some of the main methods of getting extra UGC and boosting your brand visibility and trust.

1. Engage and Interact with Your Audience

Building a strong relationship with your audience is crucial to encourage user-generated content. Actively engage with your customers on social media platforms, respond to their comments, messages, and inquiries promptly.

By fostering a sense of community, you create an environment where users feel comfortable sharing their experiences, feedback, and ideas.

2. Run Contests and Giveaways

Contests and giveaways provide an excellent incentive for customers to create user-generated content. Offer attractive rewards such as discounts, freebies, or exclusive access to encourage participation.

Ask users to submit reviews, testimonials, photos, videos, or creative entries related to your products or services. This not only generates valuable content but also generates excitement and buzz around your brand.

3. Create a Branded Hashtag

A branded hashtag serves as a powerful tool for organizing and tracking user-generated content. Develop a unique hashtag associated with your business and encourage customers to use it when posting about their experiences or using your products.

Promote the hashtag on your social media platforms, website, and marketing materials to increase visibility and encourage participation.

4. Feature User Content

Showcasing user-generated content is a great way to acknowledge and appreciate your customers while encouraging others to contribute.

Highlight user content on your website, social media platforms, or other marketing channels. This recognition not only validates your customers but also serves as a powerful social proof that can inspire others to engage with your brand.

5. Leverage Social Media

Social media platforms provide an ideal platform to encourage user-generated content. Actively engage with your audience by sharing interesting and relevant content. Encourage users to tag your business or use specific hashtags when sharing their experiences or using your products.

By creating a social media presence that encourages user participation, you can amplify your brand’s reach and generate a steady stream of user-generated content.

6. Host User-Generated Campaigns

Creating campaigns or challenges that prompt users to contribute content is an effective way to get more user-generated content.

For example, ask your customers to share their success stories, product hacks, or creative uses of your offerings. Encourage them to submit their entries through social media, email, or dedicated campaign landing pages.

By gamifying the process and offering recognition or rewards, you can incentivize customers to create content and actively engage with your brand.

7. Collaborate with Influencers or Brand Ambassadors

Partnering with influencers or influential customers who align with your brand values can significantly boost user-generated content.

Collaborate with these individuals to create content or run campaigns that involve their followers. Their endorsement and promotion can inspire their audience to generate content related to your business, thereby increasing brand visibility and engagement.

8. Get Reviews in the Press

Press reviews are a valuable source of trustworthy user generated content. One of the best ways to get more reviews is by approaching publications or journalists and offering them a chance to sample your product. Freebies, press trips and pre-release samples are all great ways to get more product reviews.

The best way to get UGC in the press is to research the media that your target audience read and then reach out to them.

8. Create Interactive Experiences

Developing interactive features on your website or mobile app can encourage user participation and generate user-generated content. Implement quizzes, polls, or user-generated contests that prompt users to share their results or experiences.

These interactive experiences not only engage users but also provide opportunities for them to create and share content related to your business.

9. Offer Rewards or Loyalty Programs

Implementing rewards or loyalty programs can be an effective way to encourage continuous user-generated content. Provide incentives or exclusive benefits to customers who consistently engage and create content for your business.

This not only fosters loyalty but also motivates customers to actively participate and share their experiences.

10. Provide Clear Guidelines

When seeking user-generated content, it is essential to provide clear guidelines to ensure the submissions align with your brand image and values. Clearly communicate your expectations regarding content quality, appropriate topics, and any specific guidelines or restrictions.

This helps maintain consistency and prevents the submission of inappropriate or off-brand content.

In short

Getting more user-generated content for your new business is about actively engaging with your audience. By also offering incentives, creating opportunities for participation, and recognizing the contributions of your customers you can really built up your user generated content. By implementing these strategies, you can foster a thriving community of brand advocates who generate valuable content and help promote your business.

Embrace the power of user-generated content and watch your brand grow.

The post How to Get More User-Generated Content for Your New Business appeared first on Social Media Explorer.

How can we design a teen literacy programme that works? As per Helly Nahmad literacy programme aims to raise all students’ reading proficiency levels in a specific educational setting. Effective literacy programmes for middle and high school students include motivation, metacognition, vocabulary training, reading and writing across all subject areas, and programme evaluation, to name just a few.

Teaching literacy to adolescents is a difficult task. Teachers of reading in middle and high school must simultaneously motivate their students to read and assist them in mastering subject material. Teachers of teenagers may also need to work with some kids to have them reading at grade level. The following observations by Helly Nahmad contain some practical advice for educators working with teenagers to enhance their reading abilities in order to accomplish these diverse goals.

You May Also be Interested in: Helly Nahmad | Identifying Literacy Difficulties vs Disabilities

Recognize the Population You Want to Reach by Helly Nahmad

Of course, teaching skills are essential, but so is knowledge of the genres of books that appeal to young adults. Ask your students about their reading preferences and passions. To provide your pupils with works that reflect and broaden their horizons, get to know the new authors in different literature. It enhances the likelihood that students of all ages will continue to enjoy reading and may ignite a fresh passion for the written word if you give them engaging, well-crafted material.

Dividing the enemy

Each kid in a classroom possesses a distinctive mix of interests, reading proficiency, and learning styles. The possibility that all students will succeed increases when children are placed in smaller groups based on their similar interests and reading levels. Students with lower reading levels are more likely to engage constructively when students with higher reading levels do not constantly overwhelm them.

Volunteer to Teach Students Who Struggle with Reading

To truly appreciate literature, one should put in the effort to comprehend what is being read. It’s crucial to identify pupils who struggle with reading so that they can get the assistance they need. Helly Nahmad also emphasises how crucial it is to address pupils’ underlying hearing and vision problems, which are frequently the cause of reading difficulties.

Join in with them

The adolescence and early adult years are a period of significant change. They are only now starting to realise how much control they have over their futures. This encounter can be both interesting and disturbing. Some students develop a strong resistance to all sorts of adult guidance as a result of this new information. By allowing students some latitude, teachers can partially avoid this innate conflict. Give them a choice from a wide range of books rather than assigning them all the same book. Give them some freedom to choose how to demonstrate their expertise as well. Allow them to create a play based on the book they read or a movie trailer highlighting the best parts of the tale.

Give them some tools

Teachers want their pupils to have the tools necessary to carry on learning even after class has ended. The tools that young adults need to become readers and learners for the rest of their life are laid out in Helly Nahmad’s learning center’s Cognitive Strategies Toolkit. As they read, students will gain skills in goal-setting, questioning, making predictions, and applying what they have learned to their own situations. Students who possess these skills can continue learning long after they have graduated.

Adolescent literacy instruction is difficult, but it may also be rewarding if you love reading and want to instil a love of literature in your kids.

Instructional Techniques: Their Value

Numerous tried-and-true teaching techniques are essential for efficient classroom training. Without a plan, teachers blithely impart knowledge that doesn’t appeal to kids or hold their attention.

Strategies energise lessons, build a feeling of community, and stimulate student participation. Some students may even be able to use these techniques independently when they study new material as they become accustomed to the different strategies teachers employ.

Teaching in the Classroom of a Strategy to Improve Adolescent Literacy

The term “instructional strategies” refers to the methods, procedures, and strategies used by teachers to better educate their students. These strategies are employed by teachers to help their lessons meet standards and support the learning objectives of their pupils.

Teachers should be very knowledgeable about various teaching strategies and have access to a wide range of resources. This is advantageous for teachers since it promotes class involvement and maintains students’ interest in the material being covered.

Teaching Students in Innovative Ways

Your students are all unique individuals. They bring different viewpoints, worldviews, and objectives to the group. It should come as no surprise that different students prefer different strategies for learning and remembering knowledge. This emphasises how important category distinctions are. Each learner can gain from specialised teaching techniques through the differentiation process. The optimal method for each student’s particular cognitive style can be used to study the content.

Helly Nahmad acknowledges that you can place children in reading groups with others who have comparable reading abilities. It may also suggest letting pupils engage in tasks designed to suit their preferred learning styles. To illustrate their understanding, some pupils would finish a word search, while others might write a summary, and yet others might decide to draw a picture.

gaining knowledge via doing

Students engage in activities that are both academically and personally significant during project-based learning. Through this form of training, pupils can gradually gain competence and knowledge. A project may take a few days, a few weeks, or an entire semester to complete.

In a project-based learning setting, students take on difficult tasks and look for solutions to real-world problems. In order to demonstrate what they have learnt, they present their work to an audience (such as other students or members of the community). Through project-based learning, students gain information and hone their skills by investigating fascinating, challenging, and real-world problems.

Learning Collectively

The utilisation of student-led, collaborative projects is another excellent educational strategy that has been demonstrated to reach and maintain the attention of a wide spectrum of students. Instead of focusing on each student’s success individually, you should plan your lessons so that each small group succeeds in its objectives. This teaching method is popular with pupils because it enables them to make up for their weaknesses while enhancing their strengths.

While some students may have a more aesthetic viewpoint, others might be more outgoing or intellectually inclined. The combined efforts of multiple students are typically greater than the combined efforts of any one student.

Conclusion

Reading is described as a complex process that requires readers to use their past linguistic, topic, and cultural knowledge to interpret and make sense of a text. Reading instruction does not end with primary school but rather continues throughout a reader’s life. A reader’s proficiency develops over the course of a lifetime through engagement with texts in a wide range of genres and extensive reading for a variety of purposes.

Just as teachers must think about their philosophical foundations for instruction, including their values and concepts that impact judgements, students must master literacy skills appropriate to each scenario. A commensurate change in the literacy assistance offered outside of school is required to accommodate student development. Many students squish through the gaps of a broken educational system. The main argument of this book is that equipping students with knowledge of and practise in good learning strategies is a critical component of the solution. Improving educational results will require work on many fronts. Cognitive and educational psychologists have recently focused on learning methods that are efficient and easy to apply.

The post By Helly Nahmad, “Developing Effective Teaching Strategies for Adolescent Literacy” appeared first on Social Media Explorer.

According to a company statement, “Since its inception 23 years ago, QNET has welcomed millions of distributors of its products and services, known as independent representatives, in more than 25 countries globally into its business. Every care and training is undertaken to ensure that our independent representatives personally commit to our strict code of conduct and policies and procedures.”

QNET Established a Two-Pronged Approach to Address These False Claims

To combat incidents involving scam allegations, QNET’s top priority is increased education and raising awareness about direct sales. “We focus on educating independent representatives and the general public about the difference between legitimate direct-selling businesses and illegal pyramid schemes,” says Caluza. A pyramid scheme business model is built on constantly recruiting new people to make a significant initial investment. In contrast, a direct-sales company, such as QNET, only pays the commission when products are sold.

A second reason for confusion, according to Caluza, is “bad apples” who sign up as distributors for the direct-sales company and misrepresent the QNET name. “They make exaggerated claims about the business or QNET products that are simply not true and not endorsed by QNET,” Caluza explains. “The damage caused by the actions of such people is extensive.”

QNET takes a proactive approach to stop the spread of false scam information. “We have established the QNET Pro Initiative, which focuses on training and education for our network for building the QNET business in a legal, professional, and ethical manner,” says Caluza. “The second is through our Network Compliance Department. This team focuses on investigating all complaints we receive from the field about any violations of our policies and procedures. The Network Compliance Department also enforces penalties on those who misuse the QNET name and harm our reputation.”

The Network Compliance Department is responsible for investigating all complaints and claims against QNET independent representatives. It takes appropriate action based on the findings of its investigation.

Distributors Must Learn QNET’s Ethical Policies and Procedures

One of the first steps to becoming an independent representative at QNET is to understand the comprehensive policies and procedures document, which provides guidelines for ethically conducting business. QNET utilizes various marketing tools, including magazines, newsletters, videos, product profiles, and digital content, to help independent representatives honestly and effectively promote QNET’s products.

QNET conducts regular training sessions in different countries to educate independent representatives on QNET’s compensation plan and business model and the importance of ethical and professional marketing. QNET distributors must adhere to ethical and professional guidelines. Independent representatives who stray from the guidelines face serious consequences. Disciplinary actions range from having to show cause to the complaints leveled, to financial penalties, suspension and even termination.

At QNET, there is a zero-tolerance policy for any misrepresentation or unethical practices. Last year over 700 independent representatives were found to have violated QNET’s policies or procedures and were terminated from the business.

The Truth About Why QNET Is Not a Scam

“QNET has been around for more than two decades. How many scam companies manage to survive this long?” asks Caluza. “We have hundreds of success stories from people who have transformed their lives with QNET and have won several awards for our work. We are a very transparent company. Everything you want to know about QNET is available on our website and our social media. If the company aimed to be a scam, why would we want to go to so much trouble to engage with and invest in our independent representatives and our communities? People can make up their minds after they have had a chance to review both sides of the story.”

Taking the time to get properly educated and ethically build a business is a surefire way for independent representatives to see success at QNET. “By no means will that be easy to accomplish in the beginning,” says Caluza. “But once a distributor has put in the work and diligently followed the best practices that QNET trains in them, the results will be rewarding. It may take time, but it will be worth the wait. We aim to empower aspiring entrepreneurs to become professional CEOs of their business.”

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However, some customers are less than pleased with their interactions with a business. This discontent may lead them to leave a negative review that may damage the company’s reputation. Learn useful strategies for avoiding these negative online reviews and how to handle them when they occur.

Reasons for Positive Gulf Coast Western Reviews

Led by Chief Executive Officer and President Matt Fleeger, Gulf Coast Western maintains a culture of transparency in every aspect of its operations. The company also possesses a commitment to customer service and building of long-term investor and partner relationships. These priorities have long been important to Gulf Coast Western’s success.

Many Gulf Coast Western reviews tell of investors’ and partners’ satisfaction with their investment experiences. These positive accounts have contributed to Gulf Coast Western’s A+ rating, and five-star level, from the Better Business Bureau (BBB). This is an honor rarely achieved in the oil and gas industry.

Gulf Coast Western on Why Responding to Negative Reviews Is Important

Responding to positive online reviews is an enjoyable experience. The customer is pleased with their product or service, and they want to tell everyone about it. Here at Gulf Coast Western, a happy customer likely had a good investment experience, or they have positively interacted with the company in some way, and they were pleased with the outcome.

However, negative Gulf Coast Western reviews also play a key role in the company’s growth. Although no one wants to read a critical company review, here are three reasons why obtaining this feedback is important.

Enables a Constructive Response

By objectively reading a negative review, the business has an opportunity to design a constructive response that acknowledges the person’s concerns. As a result, potential customers are likely to view the company more favorably.

Promotes Improved Retention Rates

Every negative review provides an opportunity for a positive response. That timely communication may lead current customers (or partners, in Gulf Coast Western’s case) to receive validation of their confidence in the firm. In turn, they may continue to do business with the company.

Provides an Opportunity for Growth

Businesses should always be open to new ideas that may increase their efficiency, save them money, or otherwise improve their operations. At Gulf Coast Western, transparency runs throughout every element of the company. From this perspective, a negative review simply means an opportunity for further improvement.

Gulf Coast Western on How to Avoid Negative Reviews

There isn’t a foolproof way for any company, including Gulf Coast Western, to prevent negative company reviews. By taking several concrete actions, however, it’s possible to greatly minimize the chances of less-than-positive customer feedback. Businesses in varied industries can see similar benefits from these six strategies.

Provide Top-Tier Customer Service

No matter what the industry, a company should place a strong emphasis on customer service and satisfaction. In fact, customers should be a key part of the business model. By consistently implementing this strategy, customers will be less likely to express their frustrations on the internet.

Increase Communication Channels 

Provide customers with multiple communication methods. Some customers prefer email or chat, while others want to speak to a live customer service associate on the phone. This opportunity for live interaction can increase a customer’s favorable opinion of the company. In turn, they may be more willing to listen to reason if an unexpected problem occurs.

Verify Customer Authenticity

Feedback from actual customers is valuable to any business. Make sure each respondent is a current (or previous) customer and not a competitor or dissatisfied employee. To do that, use a closed review system, in which the company asks previous customers to provide reviews of their experiences with the business.

Offer a Timely Response

When a customer contacts the company with a concern, make sure they quickly receive an initial response. To do that, adequately staff the customer support center during the hours customers are most likely to need assistance. If they receive a timely initial response, they may have a more favorable opinion of the company.

Personalize Each Customer Interaction

Resolving customers’ concerns is a key part of good customer service. Effective customer service associates also add a personal touch to each customer interaction. 

Instead of sending a preformatted response that may cause the customer to feel like they don’t matter, send them a signed personal note. If the customer feels valued by the company, they are less likely to post a negative review.

Deliver on Every Promise

When a customer contacts the business with a concern, make sure the customer service associate keeps their promises throughout the interaction. If they promise a callback within a certain period, they must keep that commitment. If the associate coordinates a response with another team member, the associate should take steps to ensure the customer’s issue is resolved.

Gulf Coast Western on How to Handle a Negative Review 

A company’s approach to handling negative reviews plays a big role in its future customer relationships. When potential customers see the business’ positive online response, they may view the company favorably and consider doing business with them.

On the other hand, a negative response may create the impression that the business does not care about its customers. This may cause potential customers to take their business elsewhere. These seven guidelines have proven useful in responding to Gulf Coast Western reviews.

Learn About Online Review Sites

To obtain a full understanding of how review and rating sites work, the business should learn about each one’s operation. Depending on the industry, one platform’s reviews may have a bigger impact on customers than other sites’ postings.

It’s also important to consider which site’s reviews will have the most influence on the company’s reputation. Note that certain industries may have their own targeted review platforms, so gain an understanding of those review sites.

Gulf Coast Western Acknowledges the Reviewer

When a customer takes the time to leave a review (even a negative one), cordially acknowledge their effort and thank them for the response. This initial message helps to create a positive first impression and shows that the customer is important to the business.

By failing to respond to the review, the company is saying it does not care about the customer’s experience. That sends the wrong message to current and potential customers.

Provide a Concise Response

When a negative review details several specific points, the company may be tempted to respond to each one. However, this can further increase the customer’s irritation level, making it more difficult to resolve the issues.

Therefore, limit each initial response to three or four sentences. Include an acknowledgement and a sincere apology for the customer’s inconvenience. If possible, offer a constructive solution. Conclude with a personalized closing that includes the customer service associate’s name (or the first name and the initial of the last name).

Move to an Offline Conversation

After the business sends its initial response, the customer may want to continue the conversation. If so, move to a private message format or set up a customer service phone exchange.

This strategy accomplishes two goals. First, the business can more efficiently address the customer’s concern in a more appropriate format. In addition, a private exchange keeps the conversation out of public view.

Provide a Constructive Solution

Ideally, each review-related customer conversation will include a positive solution. If the company is in the wrong, the customer service associate should issue a sincere apology.

If there’s a way to make things right, the associate should take steps to do that. At Gulf Coast Western, that’s an important part of the company’s customer service philosophy.

If the problem does not have a concrete solution, assure the customer that the company will consider their feedback when handling other customer interactions. In other words, their response may help other customers to avoid negative experiences.

In a retail setting, offering a discount or coupon may be enough to get that customer to return to the store. However, it’s important to make sure they don’t have similar problems during their next interaction.

Send a Follow-Up Message

Soon after the initial conversation, follow up with the customer who posted the negative review. Make sure the issue has been resolved to their satisfaction. Finally, remind them that the company continues to value their opinion about its products or services.

Request Removal of Fake Reviews

Most platforms’ service agreements do not allow “fake” reviews from individuals who were not actual customers. The posters may have been former company employees or competitors’ employees. Prospects who decided not to do business with the company may have posted the negative reviews.

Here, the business should report the issue to the platform’s administrator. They will have the authority to remove the “fake” review from the site.

Gulf Coast Western on 5 Ways to Build a Good Online Reputation

In the oil and gas industry, performing regular preventive maintenance keeps Gulf Coast Western’s equipment in good working condition. The same philosophy applies to the company’s online reputation. Use these five effective strategies to proactively build an online presence that helps to balance negative Gulf Coast Western reviews.

Tell People How to Get in Touch

If a current or prospective customer has a question or concern, tell them exactly how to bring it to the business’ attention. Provide details on the best communication channel (e.g. a dedicated company contact or social media page). It’s equally important to guarantee a response within a short time frame.

Monitor Regular Communication Channels

At Gulf Coast Western, all communications go through the company’s two phone lines. Some companies may provide a website-based contact form. Other businesses encourage followers to contact them via the firm’s social media pages.

Regardless of the communication method, assign an employee to monitor the appropriate communication channel(s). By taking that extra step, concerned respondents won’t feel that their message has been ignored.

Participate in the Conversation

Gulf Coast Western strongly believes that resolving any issue begins with a constructive exchange. When reading negative Gulf Coast Western reviews, starting a conversation is the first step. Offering to make things right, and stating a concrete plan to do that, are also positive actions.

Remain Humble and Respectful

There’s something to be learned from every interaction. In the case of negative Gulf Coast Western reviews, responding with humility and respect is important. Patiently listen to the person’s underlying message, and objectively address those real concerns. Above all, assure the customer that they matter to the company.

Proactively Formulate a Crisis Plan

At Gulf Coast Western, it’s important to keep on top of developing problems with wells or other drilling sites. Facility managers always have an action plan in their back pockets, although they often won’t need to use it.

It makes sense to approach negative Gulf Coast Western reviews the same way. By having a crisis plan in place, it’s easier to avoid a hasty response that may not be stated in the most constructive way.

Gulf Coast Western on Ongoing Opportunities for Business Growth

Responding to negative Gulf Coast Western reviews offers an opportunity for clarification and constructive feedback. With the company’s strong customer service focus, every review provides a chance to build relationships and encourage customer satisfaction. Gulf Coast Western will continue its commitment to those ideals in its future interactions.

Gulf Coast Western: An Oil and Gas Industry Leader

Since its 1970 inception, Dallas-based Gulf Coast Western has been a leader in the acquisition and development of domestic oil and gas reserves. Gulf Coast Western primarily operates in several resource-rich Gulf Coast regions. In addition, the company continues to explore new opportunities in other parts of the United States.

Gulf Coast Western’s wide-ranging industry network is enhanced by its multiple strategic partnerships with investors. The company is the managing venturer of numerous joint ventures (or oil and & gas general partnerships).

While staying apprised of current technological advances, the company plans to pursue additional oil and gas opportunities. Each property under consideration offers substantial return potential and calculated downside risk for investment partners.

The post Gulf Coast Western Shares Tips to Avoid and Handle Negative Reviews appeared first on Social Media Explorer.

With a PR strategy’s conversion-boosting properties in mind, the information you release to the public to be concise and impactful. To avoid PR disasters and keep your new business afloat, keep these common PR mistakes in mind as you head out into the entrepreneurial arena.

How can lousy PR affect your brand?

PR disasters are like wildfires—they spread quickly and set your credibility up in flames. Companies and brands are likely to face criticism and backlash from time to time. However, a business owner’s ability to handle tumultuous situations and perform damage control successfully will depend on their ability to bounce back. Too much bad publicity can result in the loss of loyal customers, advertising opportunities, and sponsors, creating the perfect storm for a business’s downfall. 

How to harness the power of social media in your PR strategy

Having your social media and publicity team on the same wavelength is crucial for brand management. It establishes consistency across the board and creates the perfect opportunity to reach a broader audience. While your PR approach will likely differ from your social media strategy, the two work hand-in-hand in creating the picture-perfect brand story that encapsulates your vision and represents your business’s core values. 

Utilize hashtags and online social media campaigns to merge public relations and social media into an unstoppable surge of positive publicity and outreach. 

Six common PR mistakes

Should you take a sharp turn down bad-publicity lane, you’ll need to respond, not react. If you’re wondering how you can insulate your business from PR disasters, consider following the steps below. 

Underestimating the power of public relations

One of the most devastating and most avoidable PR mistakes startup companies make is neglecting to develop a PR strategy. There’s a common misconception that new companies should worry less about PR and more about brand building. What that notion fails to recognize is that PR and branding go hand in hand—acting as a foundation for your startup. 

Jumping the gun

Another common mistake small companies make is coming out, guns-a-blazing, only to burn out quickly by wasting time and resources on unattainable agendas. Understanding how and who to approach is crucial in brand building. 

Should you set your sights too high, you may find your company being rejected by the biggest names in the industry over and over again. Manage your expectations and research more local, lesser-known journalists who can grow along with your newfound success. 

Irresponsible spending

Along with strategic collaborations and expectations comes strategic spending. While some companies make the mistake of under-utilizing PR teams, others spend too much too soon on shaky market strategies, only to end up drowning in a sea of unnecessary debt. 

That said, you’ll need to toe this fine line with caution. Remember, PR is crucial and spending is unavoidable, but having a firm grasp on what is and isn’t dispensable for your startup is key in running a successful business. 

Losing your story

PR mavens reiterate the importance of storytelling for a reason. It connects clients and creates an interpersonal relationship that is crucial for brand building. Often brands try to push out as much content as possible when it’s much more effective to prioritize quality over quantity. 

Sometimes a story just isn’t newsworthy, meaning it may be time to accept the harsh reality that one attention-grabbing article is better than five mediocre ones. With the right time and resources funneled into an article, social media post, or blog post, you can pique your target market’s interest and incentivize consumers. Manufacturing content on an assembly line run by disinterested writers will only congest your site with less-than-stellar content.  

Wrap up

While it may seem like startup companies need not worry about PR, the opposite is true. New businesses that manage and maintain PR teams effectively have much better growth opportunities. So forget what you’ve been told and round up the team. Quality PR is the foundation to any successful business venture. 

The post 6 Common PR Mistakes Budding Entrepreneurs Make (And How to Avoid Them) appeared first on Social Media Explorer.

KiannaJay always knew that she wanted to get involved in the entertainment industry. For example, she has starred on various MTV shows, worked with Pauly D, and has even dabbled in music a little bit, releasing a single with Nique. Eventually, she realized that her true talents were as a creator. For example, she has an incredibly successful YouTube channel that she uses to communicate beauty tips with her followers. She even has tremendous followings on both Instagram and Twitter, where she shares information with her followers as well. Eventually, she decided that she wanted to go into business for herself and decided to open a store.

Now, KiannaJay spends most of her time running her business, Klook Kosmetics. Since she started her store, her life has changed significantly. She has realized that there used to not be that many options for individuals who came from diverse backgrounds. Her goal is to make sure that everyone understands that they can be beautiful in their own ways. Therefore, she has worked hard to produce beauty products that work well for people of all backgrounds. There are countless skin shades out there. She wants everyone to have options when it comes to beauty products. After all, the diversity in the world is one of the reasons why it is so beautiful.

Right now, KiannaJay understands that her store is still young. She knows that there is a long way to go. Therefore, she understands that she has to work hard every day. Giving her presence on social media, her followers provide her with a tremendous amount of support. She has inspired by them just as they are inspired by her. It will be interesting to see where she goes from here. Without a doubt, her store is going to be successful; however, she also has bigger dreams and other interests. It is going to be exciting to see how her career involves in the future.

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Atlas Jenkins is an American DJ, record producer, Creative Media personality, songwriter, sound designer, and humanitarian. Today, he is known for his unique form of sound collage, which is known as plunderphonics. He has been able to enjoy a significant amount of success because he has been a pioneer in the world of music. Furthermore, he has also played a major role in four albums that have reached the top of the Billboard charts and multiple genres. Largely, he focuses on hip hop and Jazz. He can often be found collaborating with his childhood friend, who was also a music producer whose name is Jonathan Hay. Now, he is working with other people, helping them to build a successful career in the world of music as well.

Atlas Jenkins understands that a lot of his success is due to social media. He has a tremendous following on Instagram. He always knew that he wanted to be a creative professional; however, he wasn’t always certain what passed this would take. Once he reached his teenage years, he realized that he wanted to turn his career focus toward music. Even though he is also an ICU nurse and a father, he continues to make waves in the music industry. His versatility and time management skills are impressive and he even takes the time to interact with his fans in followers on social media, which further his career.

Given his unique background as a medical professional and a music sensation, he has spent a lot of time dealing with a pandemic, focusing on it both from a health care perspective and from the impact it is having on the entertainment industry. Therefore, he is truly putting his humanitarian skills to use as well. It will be exciting to see what happens next for Atlas Jenkins. For Atlas Jenkins, the sky is the limit and he will continue to inspire people all over the world.

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Instagram was the most used social media platform in 2020 – and did not face regulatory issues in the U.S. when compared to rival Tik-tok. To master the Instagram and Facebook landscape in a way that is most beneficial to a brand, is no easy feat. Elisha Elbaz seems to have it completely under control: After only a few months of participating on the platform, he is reaching 100,000 followers on his Instagram account and is steadily making himself a renowned influencer and influential figure. After gaining such success he has become a role model that many people look to for advice on how to become successful on social media.

How it started for DigitalFuture:

Elisha’s Instagram journey started when he realized the importance of social media for establishing a brand. He is the founder and CEO of DigitalFuture, a full-service digital marketing agency. The business helps large companies and individuals establish their brands and promote themselves through digital marketing. Social media platforms, including  Instagram, were always a key aspect as part of a person’s marketing strategy. 

After many months of debating whether he should take the leap and set up an Instagram account, he finally did it in 2019. Looking back Elisha admits that it was very much out of his comfort zone, but that he is so glad he took the chance and pushed himself.

His Instagram handle, @elishainspire is a culmination of what he hopes to do through the platform. Elisha hopes to inspire people to do meaningful things, by communicating directly with his audience. His Instagram feed consists of polished portraits and adds a layer of graphics with his original quotes, creating a unique experience for the consumer. He elaborates on the quote with profound yet easy to understand captions. He is known for original quotes such as: “You don’t have to follow other people, to find your own path” and “If you want people to take you seriously, you need to take yourself seriously first”. 

Elisha explains the importance of content:

One of the reasons Elisha has gained such a large following is that his content is authentic and original. He combines snapshots of his work life, and business travels around the world, with images of his friends and family and personal hobbies such as breakdancing.  His pictures also include his love for fashion, and you can see him don a variety of classic suits on his feed. By combining all of these aspects of his everyday life, his followers can get a real sense of who he is a person.

After his time on Instagram Elisha has realized a few things about the platform. He now understands that the best way to promote a product is to be authentic about it. Viewers are no longer naive or gullible, and the big thing people are after is trust.

Once someone is on your feed you need to make sure your images are coherent. If there is a consistent pattern or theme it makes it easier for people to process it. The images should also be good quality, and be accompanied by an engaging caption. If the person likes what they see, hopefully, they will be converted into a follower. Another important aspect of social media is that interactions are so important. The more quality interactions you participate in, the more followers you will gain, and the more trust you will build among those followers.

Growth and success always follows a logical progression:

According to Elisha, success on Instagram follows the same pattern as growing a business. You need to put in hard work, be dedicated to grow the brand, and connect to your audience using quality content. The ultimate goal should always be to establish relationships that are going to be long-lasting. Lastly, no matter how good you think your content is, you have to promote it.

Elisha has thus implemented services into his business which help businesses and individuals grow their own Instagram presence. Elisha offers free advice on exactly what to do in order to grow your following, and improve your Instagram feed. He hopes that the strategies he has developed will be of real value to the user, and will prove to be successful. They include practical tips and real strategies that can be implemented by anyone. You can receive this information from his business Digital Future, where Elisha and his team of over 10 members work to help businesses improve their brand recognition.  

Even though his Instagram seems to be one of the most aesthetic feeds on the platform, Elisha is still aiming to improve his content as he learns and evolves. To keep your audience engaged is a full-time job, and Elisha is prepared to put in the work. He explains that in cases where e-commerce providers zoom on in building audiences with an appropriate budget, the follower counts typically reach millions, as opposed to thousands. 

Sizzling hot opportunities for 2021:

Given that Facebook and Instagram is owned by the same corporation, Elisha believes it should be viewed as an integrated entity and has some specific tips for 2021. He says “Facebook Shops is obviously one of the biggest hits right now. It provides a solid reason to grow both your Instagram and Facebook following – and it is really time to think about hiring someone that can build engagement and momentum to help a new Facebook Shop off the ground. Remember that just like Amazon storefronts take time to build into massive successful entities, so will it take time and patience to achieve maximum gain from Facebook and Instagram”. 

Final scoop:

As search marketing and e-commerce pivoted towards image search, which reduced the need for written content, agencies like DigitalFuture advocates a unique way to build audiences and communities – ultimately to capitalize on new opportunities.

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Anyone who runs a business today understands that digital marketing has to be the centerpiece of this growth. In this manner, social media is one of the most important tools. Given that hundreds of millions of people use social media on a daily basis, it is critical for everyone to make sure they structure their online presence in such a way that so for media can be used to drive their growth in the future. This is where Nick Von Geijer & Luca Schnetzler are able to capitalize, generating a tremendous amount of success in a short period of time.

Initially, Nick Von Geijer & Luca Schnetzler enter this field as a joke. They were simply trying to see what they could do online, as they were only 15 years old at the time. Quickly, this turned out to be one of their most profitable endeavors ever. Recently, they sold an e-commerce business for more than 18 million dollars. Now only 20 years old, they stated that they leveraged a variety of social media tools including Snapchat, Google, and Facebook to generate more than six million dollars in revenue and only 12 months. As a result, when their company was bought out, it was valued north of 18 million dollars.

Even though many people would be satisfied with this result, Nick Von Geijer & Luca Schnetzler stated that they are not done and they are simply just getting started. Right now, they are working on a new project. They are looking for ways to use online brands to solve real-world problems. During the next few years, they anticipate building a massive empire and are targeting a 10-figure acquisition. With more than 50 million dollars in revenue generated in such a short period of time, it is clear that this duo has a tremendous amount of talent and have their eyes on the future.

Even though they are still relatively new to the business world, it is clear that they are passionate about what they are doing. They ended up selling their first brand because they realize that passion was the key to success. Even though they had a lot of financial success, they wanted to do something different. Therefore, Nick Von Geijer & Luca Schnetzler are now looking at ways to make the world a better place. With the amount of revenue they are generating, it is clear that they have the potential to do this. Already, Nick Von Geijer & Luca Schnetzler have inspired a lot of people everywhere. It will be exciting to see where this team goes from here. They are going to be successful at anything they put their mind to.

Nick Von Geijer & Luca Schnetzler Discuss Building an eCommerce Empire through Social Media  

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Hakki’s Pizza was originally started by Hakki Akdeniz, who is from Turkey. Even though he did not start with much, and he was very careful to make sure that you pay attention to everything his parents did. In his home country, his parents ran a small bakery. Therefore, he spent a lot of his childhood learning everything there was to know about dough. Then, he decided to take his skills and bring them to New York City, where the United States is considered to be the land of opportunity. At the same time, he quickly realized that they were already a lot of pizza chains that were generating a lot of business in New York City. Therefore, he decided to take a slightly different approach.

He knew that his pizza was going to make an impact on the local population, which was looking for a new taste. At the same time, how are people going to know that he had such a delicious pizza to offer? This is where he decided to leverage the power of social media. He knew that there were tons of people who use platforms such as Facebook and Instagram on a daily basis. Therefore, he decided to start his own profiles and use these marketing tools to reach as many people as possible. Before he knew it, has pizza restaurants had more customers than he could handle.

Now, there are more than 39,000 Hakki’s Pizza locations spread throughout the region. Without a doubt, he has certainly made an impact on the local population. While social media has not been the only secret to his success, it has certainly played a major role. By using social media to let everyone know about the delicious taste of his pizza, he is able to share information on new menu items, special, location openings, hours, and more. This simply serves to demonstrate the power that social media has. It will be exciting to see where this pizza chain goes from here. A heartwarming story about a pizza business that has been built from the ground up, it is sure to serve as an inspiration to everyone.

The post Hakki’s Pizza Leverages Social Media to Build a Brand appeared first on Social Media Explorer.

Today marketer’s top priority is brand awareness. Indeed, social media platforms are a one-to-many solution to get the word out about your services and products. By building a strong brand presence on at least one or two social media, you can easily target a broader audience.

If you have just started out with social media to enhance your brand awareness, then you’re in the right place.  Here, you’ll learn the importance of brand presence on social media and powerful strategies to boost your brand awareness through social media.

Let’s dive right in!

The Importance of Social Media for Branding

Social media marketing provides equal weights for all. All have a voice and all can share their opinion. There are different kinds of social media networks and tools out there. You need to build your brand using these platforms and tools.

Let’s have a look at some reasons for choosing social media for brand building.

1. Google Loves Social Media

Social media marketing is great for SEO. Because of the very intuitive temperament of online networking, the primary platforms are at the greatest stage of the query items for your target keywords. You just need to determine what your audience searches for and employ these keywords throughout your social media websites and web journal.

2. Social Proof Your Brand

Many customers are looking online for ideas and searching for feedback and results. Draw the attention of such customers, demonstrate to them that your business is trustworthy and secure by simply owning a social media presence.

3. Humanize Brand

By having a simple and genuine social media presence and being keenly interested in feedback, you’re permitting your brand sector for getting no holds barred. People purchase services or products from ones they like, trust, and have faith. Engaging social media websites can help you quite a lot.

4. Converse with Your Business Sector

Social media marketing helps you interact and join the group of onlookers, which are relevant for discussions. During the middle of the discussion, you can plant the seeds. However, this is not a method for direct marketing. It is a tool for customer relationship management.

Boost Your Brand Awareness On Social Media

1) Find Your Audience

Thousands of social networks are out there, below is a quick summary of the major social media to help you determine your audience.

• Facebook

More than 1 billion users are on Facebook. It is important to remember how people use Facebook: to form relationships and chat with friends. It makes Facebook an excellent place to build your existing customer base’s loyalty.

• Twitter

Twitter is a great platform to build and increase your brand awareness. Twitter offers a search option to look into what people are talking about, and you can craft your tweets with trending hashtags that will engage your post. Twitter offers valuable insights into trending things; it is the best social platform to grow your business.

• Instagram

It is one of the rising social platforms among a young audience. It focuses on conversational images and functions quite well for visual businesses such as fashion, food, shops, and beauty. It helps the business to generate leads as the scope is broader.

• Google+

Google+ is well known for its older age male population. This platform fits well for companies in the fields of software, engineering, and design. As the platform is connected to Google Search, driving traffic to your website takes a higher weight. Therefore, if your goal is to automate your search engine, you should consider using Google+.

Start with at least one social media platform and then start having your brand presence on more platforms and thrive day by day.

2. Content Is King

If you concentrate on creating valuable content, people want to share rather than cranking out the content into arbitrary publishing schedules. Just covering subjects you want to read should go without saying; you’ll build much stronger credibility as a brand.

Keep the pointers in mind as you craft content for social sharing:

• Every piece of content you post should support your brand image.
• Figure what content would most likely to gain visibility on your social networks. Images could resonate with your audience better than blog posts.

If your content ensures both i.e., quality content and the effective placement of that content, then your brand image benefits over time.

3. Leverage influencers

It is essential to publish engaging content to your social media, but it is just one part of the equation. You will probably lose your voice in noise when you have a relatively unknown brand. Although you can create your brand audience by producing great content, it takes time.

A much easier solution is to use proven market influencers to exploit their audiences. Below are two ways to do that-

• In your content bits, list their names or quote their websites.
• Add any influencers to your post on the social media accounts you have cited.

All these acts have the function of enabling them to share your content through social networking with their followers.

Now it’s your turn

Building a buzz around your brand may take a bit of experimenting, but developing a dedicated plan for visibility remains the number one business concern today. Social media can be a fantastic way to boost your brand presence. As more marketers jump on the bandwagon, it can be challenging to compete with the marketing clutter. Be sure not only to use social media as a branding tool but also to stand out consistently and keep consumers involved and interested. You Got this!

The post A Quick Guide to Brand Building through Social Media appeared first on Social Media Explorer.

Without a doubt, Dilan Abeya is a financial rock star. You don’t get to the point he is at with JP Morgan without being good with money. At the same time, Dilan Abeya is a man of many talents and he has demonstrated his chops with social media as well. For example, Dilan Abeya has more than 53,000 followers on Instagram already, which is the marquee video and picture-sharing platform. He uses his platform to advocate for everything ranging from travel destinations to turmeric shots and everything in between. Many of the items that he can be seen modeling on his Instagram channel can also be seen on the trading floors, showing his prowess when it comes to social media marketing.

Even though Dilan Abeya has spent ten years working for JP Morgan in equity sales trading, he also has experience in other locations as well, including Merrill Lynch. Now, he is an executive director at the bank. While he didn’t rise to this position solely because of his social media abilities, this certainly didn’t hurt.

According to his social media pages, Dilan Abeya also participates in graduate recruitment in addition to his role as a financial professional. Those who are going to be interviewed by him might want to mention his channel! While his social media channels are known for his flashy abs, he is also demonstrating his abilities as an influencer. As a result, he is able to communicate with his followers and sway them in one direction or another. This is good for not only his pages but also the companies that he works for as well, showcasing his versatile range of talents.

These are just a few of the many ways that Dilan Abeya has demonstrated his abilities with social media. As social media continues to grow, those who want to find success in the future need to be able to leverage this platform to promote their products and services. While Dilan Abeya is a financial superstar, he clearly has talents with social media as well. It will be interesting to see what he does next. Similar to everything else in his career, he is sure to be good at it.

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