Yet Another Case for Curation
Last year, all I wanted for Christmas was to have the “80/20 rule” become standard....
Tracey Parsons
Tracey Parsons An Ode to Mailing It In
Well, we’ve made it. It is the last few weeks of the year and everyone...
An Open Letter to Customers from The Brands
Dear Customer, So glad you like the stuff! We do make great toothpaste and laundry...
An Open Letter to Brands from Your Customer
Dear Brands, Thanks so much for the amazing products and services. I really like my...
Mission-driven business will always win
Last month an article was written and widely circulated about a former employer of mine,...
Listening And Measurement Is Useless Without Action
The past few weeks, I have been writing about listening and measuring to learn what...
Enough with Busy!
Busy, busy, busy. Aren’t we all so charming with how very busy we are? It...
Getting Past the Social Echo
Listening is an important part of social strategy. It is important to know what’s being...
Love & Measurement: A Startup Case Study
Measurement scares the snot out of a lot of marketers. I’ve written about it here...
Focusing to level up
Fall for me is more of a new year. I have always been mentally on...
Is Fun Content Over-rated?
So your friend would be Bender if he were in the Breakfast Club according to...
How to Advance the Customer Relationship
Last week, I wrote a post about raising the bar on customer relationships and how...