Introducing The 11 For ’11 Free Webinar Series

Social insights and market research tool NetBase had unveiled the first in their 2011 free webinar series called, “11 for ’11 – Monthly Social Media Tips from the Gurus” I’m honored to be a regular presenter for NetBase and the series as part of Social Media Explorer‘s partnership with the company. The first of the series will allow me to take audience members through the concepts of strategic planning and social media. It’s Thursday, Jan. 13 at 2 p.m. ET/11 a.m. PT. Visit the NetBase registration page and reserve your spot today!

But that is just the tip of the iceberg. February’s entry will give you the chance to learn directly from industry analyst and influencer Jeremiah Owyang of The Altimeter Group as he discusses the seven types of social data that help you understand consumers. I’ve already signed up for this one as an audience member. I’ve been learning from Jeremiah for years and continue to do so. As an analyst, his perspective on the social business and technology industries is both holistic and detailed. He has shaped much of the way folks like me do our jobs. Don’t miss his contributions in this series. They’ll be well worth the time investment.

I’ll be back in March to talk about 11 tools to manage social media and there are many other great topics and even more speakers, including Zach Hofer-Shall and Tamara Barber from Forrester Research and DR. Rob Kozinets, the father of netnography, planned for the year’s worth of content. To keep up with the series, plus see some great archived content they’ve accumulated, check out the NetBase event page.

Be sure to see NetBase’s solutions while you’re there. For brands looking for consumer insights, particularly using social data, I can attest to the power of ConsumerBase, their flagship product. I have and will use it for my clients because it delivers valuable consumer insights mined from social media data that monitoring tools do not.

And to clarify the relationship, NetBase and Social Media Explorer have partnered for 2011 to provide you with great content. There is not a financial exchange on either end. I can access their tool to help bring insights and cursory research to the content we bring you on SME. I will highlight the data from their tool occasionally. Their free Netnography white paper offer is over there on the side as well. Their (and my) hope is that it will give you a solid look at the powerful tool they have. They get what I hope turns out to be useful content to present to their audiences through this webinar series and some other projects we’ll be working on through the year.

So mark the 11 for ’11 series down on your calendar and don’t miss the chance to learn.