By Adam 
If the vast majority of users use search engines to browse the Internet, why not incorporate a search bar on your e-commerce site? Guiding potential customers provides direct benefits not only to those customers, but also to your business.
With a search bar,
visitors to your website can search for the products they’re really interested
in. Some companies, such
as Doofinder, offer customisable search
functions that will benefit the users who access the website, and at the same
time generate revenue for the
business.
Among the services
available, you’ll find useful features such as autocomplete, which offers the potential customer swift results
without needing to leave the home page, and so avoids wasting time. In this way, you can also promote certain products, choosing the first results that will be
displayed yourself rather than relying on chance.
Avoiding wasted time is highly valued by customers.
There is even the
option of displaying banners and
promotions based on the user’s search criteria. In this way, it’s possible
to create special campaigns for your business. Equally important is the
opportunity to offer several products
at the same time. Opening up a range of possibilities for the user can be a
significant advantage for the business.
Apart from the
outward appearance of the internal search engine, it can also directly influence the sale of a
product. It’s one of the quickest and most direct ways to connect the product
with the customer and intervening in this process can be worth its weight in
gold. By making suggestions and slightly modifying the search,it can be adapted to suit your
interests.
In addition to the
important aspects mentioned above, an analysis
of the results can also be added. This function, offered by some search
engines, is key to informing future
business strategies. Having real-time statistics or knowing the conversion
rate will help you to know which products are of most interest, and to act
accordingly.
Furthermore, it
offers other no less important information, such as how users are accessing the
site: PC, mobile, or tablet. This can help you to diversify the offer depending
on where they come from. You can also
identify geolocation, which is key to finding out if your initial objective
is being met or if you need to change strategies.
Analysing the results can be key to adopting future
strategies.
Knowing which
products are of greatest interest, navigation efficiency, how long users spend
looking for a particular product, and whether or not they also access other
products can define the path you need to take in the future. The better you know your customers, the
better you’ll be able to adapt to their needs and give them what they’re really
looking for.
A good search bar
will generate returns in at least two ways. First, the user will feel at ease thanks to its design,
and the speed and ease of use. Secondly, as well as encouraging them to stay on
the page, it’s worth noting that their activity
will be analysed, and that you can even guide their decision making to a
certain extent. This is information that can be key if used correctly.
SME Paid Under
Editorialist Team 
Staff Account