Selfies Suck!
Selfies. They are everywhere. Celebrities do it, you do it, and even your dog is...
Malcolm De Leo
Malcolm De Leo Social Media Fools: The Fallacy of Ownership
Who owns social media inside your organization? Stop all raising your hands at once. You...
4 Cultural Social Media Truths Your Business Can’t Ignore
Everyone knows social is important. There is no need to say it. Well, I just...
Social Engagement: Only as Cool as the Other Side of the Pillow
Social engagement is quickly becoming a critical component of any social media program. Because as...
Geolocate This!
After chewing on the hare for a while, and believing that most people probably think...
The Social Media Tortoise and the Hare – Part 3
This is the third and final post in a 3 part series which takes a...
The Social Media Tortoise and the Hare – Part 2
The concept of social listening is an integral component of being able to produce measurable...
The Social Media Tortoise and the Hare – Part 1
The concept of social listening is not a revelation, but merely a fait accompli. If...
The Social Media Fog is Rolling In
Well, we are definitely in the midst of the rise of social media… It is...
Real Time Understanding
We all know that social media data is driving us towards thinking about our business...
Are you sure your social listening data doesn’t suck?
I think the title says it all. Everyone is finally scrambling to figure out how...
Tools, Process and Culture…Oh My!
Everywhere I go and speak, I ask the same two questions before I start my...